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Comment copier un 

business model
existant ?
Balthazar de Lavergne



Rocket Internet
Entrepreneur
Partner @ TheFamily
“Good artists copy, great artists steal” Pablo Picasso
Xerox & Apple
WeChat
Copy ≠ Steal
Apprendre par l’imitation
Rocket Internet
Mkt Cap: 7 milliards
Copie pure et dure
Copie pure et dure
La Réalité est
différente
Recrutement
Exécution
Idée
Internationalisation
Finance
MONEY MONEY MONEY
Recrutement
Management
Frugalité
Be like the samwers
Internationalisation
EXECUTION
STREAMLINE
Recrutement
Formation
Sales
Opérations
Marketing
Soyez un 

Dictateur !
Recrutement
Formez les gens
Usine a second time entrepeneurs
Time To Market
ADAPT
Cash On Delivery
Chaine logistique en propre
Idée
Que peuvent-ils copier ?
Business Modèle

DEMONTRE
FAIL
Et vous ?
Identifiez 

vos forces
Choisissez 

votre startup
Marché régulé
Extremement Local
Niche E-commerce
B2B
Time 2 Market
Comprenez 

votre 

marché
Focus
DATA
CUSTOMER
EXECUTE



REPEAT
EXIT STRATEGY
Moins cher
Plus efficace

que la startup 

originelle
Groupon
Ebay
Startup à copier
Enplug
Survata
ZocDoc
ZenPayroll

Zenefits
…
Merci
balthazar@thefamily.co

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