“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit
Content marketing is the most effective way to build brand, traffic and trust but that’s not all. Did you know there’s more ways to leverage content? Sujan walks you through how to use content to fuel the top of your funnel, repurpose content to nurture & convert your leads and for post conversion marketing. His talk will leave you with a framework you can follow to better leverage content & 11+ tactics to apply to your business today. Sujan is the author of 100 Days of Growth, a growth hacking book that sold over 40,000 copies and the co-founder of Growth marketing agency, Web Profits. In his 13 years in marketing he’s led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. Sujan’s goal is to help entrepreneurs and marketers scale their businesses.
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“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit
- 1. CONTENT AS A GROWTH ENGINE
- 2. @SUJANPATEL I’m the founder of Web Profits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tools for sales & marketers
- 4. My content growth engine generates: ~5000+ trials per month 175 leads per month 123 new customers per month ~100 trials per month
- 5. "CREATE SOMETHING SIGNIFICANTLY BETTER THAN YOUR BEST COMPETITOR"
- 6. Content And The Marketing Funnel Co-marketing Epic content (ebooks, checklists, interactive, etc) Guest posts Content circles Influencer's content Videos Webinars Co-marketing Behind the scenes Customer stories Ask question Conduct surveys Same as ToFu content
- 8. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet
- 10. 1.5 million visitors in 23 months
- 12. Content Circles Explained = Employee Scheduling Software Human Resources Employee Engagement Culture Small Business Management Productivity
- 13. Epic Content + Content Circles03
- 14. Use your best content & epic content to nurture & onboard new customers04
- 15. Guest Post + SEO 1. Make a list of top 50 sites in your industry based twitter following, Domain Authority & backlinks 2. Use SEMrush to research what keywords they rank for 3. Write Guest post based on related keyword + topic that benefits your business 05
- 16. Invite Influencers to guest post on your blog 06
- 17. Create 'behind the scenes' content for bottom of the funnel 07
- 19. Interview customers and tell their success story (with or without your product/service)08
- 21. Survey your customers or audience about their top problems & create an ebook about solution 09
- 23. Repurpose your best content into webinars, videos, microsites & ebooks10
- 25. Teach your sales & customer support team to send helpful content from the blog11