The document outlines 10 common mistakes that can hinder growth and provides tips to avoid them. These mistakes include: using the wrong AARRR metrics, not using tracking tools, failing to onboard users properly, not communicating with users, underestimating the power of email, not encouraging sharing, not spending enough time on copywriting, focusing on content creation over distribution, A/B testing on too small audiences, and thinking growth hacking is free or doesn't require resources. The document encourages the use of tools like Google Analytics, Intercom, SumoMe, and guest blogging and influencer marketing to help with growth.

1. 10 MISTAKES THAT CAN KILL
YOUR GROWTH
(AND HOW TO AVOID THEM)
#TFWORKSHOP

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP
@C2PRODS

4. #TFWORKSHOP
10 MISTAKES THAT CAN KILL YOUR GROWTH
(AND HOW TO AVOID THEM)
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS

5. #1 AARRR THE
WRONG WAY
Retention
Activation
Referral
Acquisition
Revenue
Acquisition
Activation
Retention
Referral
Revenue

6. #2 NO TRACKING
TOOLS
No data = no knowledge
Use Google Analytics, Mixpanel
or Heap Analytics for non coders

7. #3 FAILING TO
ONBOARD USERS
Provide them content
They shouldn’t feel lost
Use intercom.io

8. #4 NOT TALKING TO
YOUR USERS
Do you have a chat system?
Use tools like crisp.im,
appear.in, etc.

9. #5 UNDERESTIMATING
EMAIL
Newsletters aren’t optional
Make sure your transactional emails
are cool (be personable)
Email is the most basic form of
notification!

10. #6 NOT ASKING
USERS TO SHARE
People are nice but they don’t
think about sharing
Ask them!
Use SumoMe.com

11. #7 NOT SPENDING
ENOUGH TIME ON
COPYWRITING
Everything starts with your
writing. Be convincing!
“Start With Why”

12. #8 CRAFTING
CONTENT INSTEAD OF
DISTRIBUTING IT
20% writing / 80% distribution
Guest blog, newsletter, influencers…

13. #9 A/B TESTING
ON NOBODY
Check the χ² test
(evanmiller.org/ab-testing/chi-squared.html)
You must A/B test on a lot
of people

14. #10 THINKING GROWTH
HACKING IS FREE
Either you spend money
Either you spend time

15. LET’S TALK!

16. SEE YOU SOON!
LOVE.
THEFAMILY.CO
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