Personal Information
Organização/Local de trabalho
Greater New York City Area United States
Cargo
Director, Mobile & Innovation Strategy at Carat USA
Setor
Advertising / Marketing / PR
Sobre
Michael oversees and leads the mobile strategy across Carat US and is tasked to equip the agency with the knowledge and tools to plan for the mobile world. He is also responsible in helping drive the innovation practice throughout the organization as a member of the Catalyst team - a multi-disciplined group of strategy, content, creative, and technology specialists. His experience in product development has led to innovative client solutions and new revenue streams for the agency.
He is utilized as a common asset and has worked on brands such as Macy's, The Home Depot, Staples, Diageo, Perfetti Van Melle, Proctor & Gamble, Burberry, Reebok, Mondelez, General Motors, and others.
Michae...
Marcadores
sonic notify;reinvention; swirl
geo location
paypal
location based marketing
mobiquity
shopkick
roximity
location based targeting
inmarket
bluetooth
dentsu
estimote
marketing
proximity marketing
beacon
ibeacon
nomi
bluetooth le
mobile
bluetooth low energy
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Personal Information
Organização/Local de trabalho
Greater New York City Area United States
Cargo
Director, Mobile & Innovation Strategy at Carat USA
Setor
Advertising / Marketing / PR
Sobre
Michael oversees and leads the mobile strategy across Carat US and is tasked to equip the agency with the knowledge and tools to plan for the mobile world. He is also responsible in helping drive the innovation practice throughout the organization as a member of the Catalyst team - a multi-disciplined group of strategy, content, creative, and technology specialists. His experience in product development has led to innovative client solutions and new revenue streams for the agency.
He is utilized as a common asset and has worked on brands such as Macy's, The Home Depot, Staples, Diageo, Perfetti Van Melle, Proctor & Gamble, Burberry, Reebok, Mondelez, General Motors, and others.
Michae...
Marcadores
sonic notify;reinvention; swirl
geo location
paypal
location based marketing
mobiquity
shopkick
roximity
location based targeting
inmarket
bluetooth
dentsu
estimote
marketing
proximity marketing
beacon
ibeacon
nomi
bluetooth le
mobile
bluetooth low energy
Ver mais