Facebook Page Data Averages - Sep 2013

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This document compares key performance indicators (KPIs) like fan growth rate, fan count, posting volume, and engagement rate across different industries and individual pages. It uses color-coded borders to highlight the industry and page-level high and low values for each KPI, with red indicating the lowest levels and green the highest.

Negócios Tecnologia

●
●
●

Green border indicates industry or page high for given KPI

Red border indicates industry or page low for given KPI

Industry High

Industry Low

Page High

Page Low

Fan Growth Rate

Supermarkets
9.43%

Energy Drinks
0.92%

Supermarkets Ralphs
71.8%

Fruit Drinks Ocean Spray
0.14%

Fan Count

Energy Drinks
11.4m

Fruit Drinks
317k

Energy Drinks RedBull
40.2m

Supermarkets Gelson’s
2.7k

Posting Volume

Supermarkets
69

Yogurt
22

Supermarkets Ralphs
110

Multiple
0

Auto Manufacturers
0.25%

Energy Drinks
0.07%

Automotive Hyundai
0.67%

QSR - Burgers - Inn-Out
0%

Engagement Rate

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