This document discusses Demandforce's goals of acquiring new customers, providing a good customer experience, and retaining existing customers. It outlines how Salesforce and Zuora can be used together for quote to cash and customer retention processes. For quote to cash, it allows quick quoting and closing of deals without a deal desk by automating discount approvals and subscription creation. For retention, it automates the management of cancellation requests and creates opportunities for the retention team to save accounts. Key retention reports are also discussed.