2. About & Services
Sales Support
Events / Conferences
PR / Communications
Visibility
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Through TouchPoints, I create exceptional marketing experiences for customers and potential clients that
help generate business and create visibility for the company.
Track record - 15+ years of experience in executing successful marketing campaigns for
o professional services: investment banks, accounting firms
o real estate funds and developers
o education: colleges and universities
o fashion/retail: product development and merchandising for designers
o sports: International Management Group (IMG) and sports clubs
Flexibility – collaborate as part of your team
Support - sales and marketing teams
Singular focus - ability to be an expert in the market
3. ABLandCompany
www.ablandco.com
Led ABLandCo’s marketing and business
development efforts through two
acquisitions.
Helped grow the firm from $100,000
in revenue to $1,000,000.
Created its brand and planned and
executed integrated marketing
campaigns.
branding, business planning & execution,
marketing communications, website
4. ABLandCompany (Continued)
www.ablandco.com
Created its logo, stationery and all
marketing collaterals
Developed a systematic sales effort and
supported the sales team
Developed and managed sales and
marketing budgets
Hired and trained staff
5. Saybrook Capital
www.saybrook.net
Developed and executed direct marketing
campaign – events, conferences, PR
appearances - for Saybrook’s new funds targeting
potential high-net-worth investors. The campaign
resulted in 5% conversion rate equaling $20
million new equity raised
Supported the companies’ sales and marketing
efforts by planning and executing marketing
campaigns such as events for potential clients,
direct mailers and presentations. Coordinated
production teams to deliver “top-notch” quality
pitch books
Built and internal fund raising process and
database to fulfill Saybrook’s need for investor
relations. Developed marketing plans and yearly
marketing budgets. Monitored budget vs. actual
spending
branding,
brochures,
websites,
events
6. European Designers – Nanushka & Use Unused
www.nanushka.hu
www.use.co.hu
Importer, distributor and marketer of
European designer clothing
Collections include: Nanushka and USE
unused contemporary designer lines
Developed business and branding and
marketing plans for the clothing lines
Hired and trained sales and operations
teams
Planned and executed seasonal
merchandising plans
Participated in prestigious trade shows –
Coterie, Designers and Agents
Planned and produced fashion show and
trade show events . Presented Spring 09
collection at Gen Art fashion show in front
of a 1,000 industry professionals and the
press (image)
product development, merchandising, marketing, events
7. Arthur Andersen
As a part of the Global Brand Team developed
sponsorships, events, and an advertising
campaign to create a preference for the brand
within the target Fortune 1000 companies
Organized, coordinated and executed all
aspects of Andersen's national events: The Final
3, The Masters 2001, Aspen Agenda with
over one hundred executives attending
Analyzed and evaluated target customers’
profiles and their media preferences. Assisted
in developing the firm’s first global image
campaign with Ogilvy & Mather
Supervised and managed a virtual project team
that developed a Worldwide Events Calendar
for over 500 firm sponsored events to be used
by the 85,000 personnel worldwide
Researched, analyzed, and reported
competitors’ marketing activities within the
sponsorship, event, and conference area to
help the marketing leadership in making
investment decisions
events, conferences, branding, media plan
8. Professor – The Art Institute
https://www.artinstitutes.edu/online/about/faculty
/zsofia-alfonso
• As a full-time Professor, taught and
counseled over 1,000 students over 8
years
• Received excellent reviews from
supervisors
• Scored high on students evaluation
• Created social media marketing to
build community for the fashion
program’s students
• Developed eight online marketing and
product development classes
• Led the curriculum team to develop
portfolio courses
• Helped and counseled over 150+
students in career development and
internships
• Mentored fashion students
• Through video recordings and
consultation, enhanced students’
learning experience
• Hosted webinars and virtual
conferences to train part-time faculty
teaching, coaching, mentoring, social media and online marketing
9. Education
Loyola Marymount University, Los Angeles 1998 - 2000
Master of Business Administration, Emphasis: Finance GPA 3.7
Women's Tennis Coach - Led the Loyola Marymount University women's team to its first
national ranking
Member, Southern California Entrepreneurship Academy
Pepperdine University, Malibu 1998
Bachelor of Arts, International Management GPA 3.5
Graduated Cum Laude, Full Tennis Scholarship
Winner of 1998 NCAA Postgraduate Scholarship
Nationally ranked # 2 in doubles and #18 in singles
Pepperdine’s “Student Athlete of 1998.”
