ALTERNA SAVINGS (OTTAWA)
• Alterna Savings and Credit Union limited is a credit union and it is mostly
known by the name of the Alterna Savings.
• It is basically based in Ottawa, Canada.
• It contains $8 billion of assets as per the management and has 166,000
members as well as 35 branches.
• It has up to 500 employees and was found on September 3rd, 1908.
The organization had an event that provided major
growth that was held on April 1st, 2005 that
merged with CS CO-OP & Metro Credit Union.
The assets were combined that were almost $1.8
The merger was called as "first of its size to be
approved in Ontario history".
The merger was named as Alterna as adopted by
the parent organization.
City Savings &
• The organization consists of 6
companies in different locations.
• It has 500 employees in the
organization of all the sites and 250
on this site.
• The president of the organization
is Robert Paterson followed by Jose
Galant that is the senior vice
VISION AND MISSION
The goal of the organization is to see the individuals,
communities and employees to thrive.
The organization believes in a purpose of making profits and
also keeping the communities and individuals satisfied.
The organization have all the members that are like minded
and thrive to solve all the issues collectively.
PURPOSE OF ALTERNA SAVINGS
To earn profits with the profitability
of all the communities and all the
It helps and has a purpose of making
home buying more affordable.
The purpose of this organization is to
make banking easy.
PRODUCT AND SERVICE DESCRIPTION
• The organization deals in certain products and services related to
banking and investments.
• The services consists of everyday banking, Homebuying, Investments in
different terms and helps in establishment of business.
• The organization also provides the facility of mobile banking
facilities for accessing the account and enjoying the facilities with the
help of login id and passwords.
The organization believes in sharing a
commitment towards the development of the
young individuals and also giving a proper
experience to the consumers.
The company contributes towards the corporate
social responsibility by different types of
donations and recycling process.
The committee of the organization helps in
improving the resilience and capacity by
supporting the amplified causes provides
fundings for charities.
SPECIAL PROGRAMS AND PROJECTS
Community Financial Resiliency
Program: Increases and
Microfinance program: Addresses
the socio-economic inequity with
the help of different financial
Financial literacy program:
Workshops related to financial
literacy for all the age groups.
Financial Inclusion Grant Program:
This grants the 1 or 2 organization
annually with $40,000 .
The organization has given
an Alterna Savings Social
Responsibility Award to a kid
Ajmal Sataar for showing
innovation and had so many
business and entrepreneurship
The organization won 15
excellence awards on 9th June,
2021 from Greater Toronto
The organization announces
Gary Gillam award in 2021.
• The organization believes that health and
safety is very imperative in an
organization and attempts to make a
comfortable place for the employees.
• The organization continuously consists of
provisions for the security and safety with
the help of different events that are held
to control different disasters.
• The employees can report immediately to
the supervisors in the case of any
problems and issues faced by the
The organization has shaken hands with the cooperation's
and follows certain government policies.
The organization announces and organizes many charitable
events that helps the organization to carry its operations
The communications forms are carried out properly for
knowing the requirements of the customers.
• The financing of Alterna savings is done with the help of
community microfinance program and also loans that
• The funding is done as it is a credit union.
• The sales were seen as $67.92 million.
• Limited financing.
Jackson, E. T., & Tarsilla, M. (2018). 5. Mixed
Methods in Social Accounting: Evaluating the
Micro-Loan Program of Alterna Savings Credit
Union. In Accounting for social value (pp. 117-
138). University of Toronto Press.
Rouf, K. A. (2012). Green microfinance
promoting green enterprise
Christensen, K., Bellefontaine, C., & Peters, T.
(2017). Current Trends in the Canadian Credit
Union Sector. Banking & Finance Law
Review, 33(1), 73-82.
Alterna savings, 2021,. "Alterna Savings and Credit Union
Limited - the Good in Banking for over 110 years!"
Available at: https://www.alterna.ca/AboutUs/ Accessed
on : [23rd November, 2021]
Shenouda, N. (2020). Social Capital as a Determinant of
Microfinance Clients' Outcomes (Doctoral dissertation,
University of Toronto (Canada)).
Burger, T. (2016). Social Purpose Enterprises: Case
Studies for Social Change.
Notas do Editor
The presentation represents about the organization Alterna Savings and Credit Union limited as it is located in Ottawa and provides financial services. The website of the company is www.alterna.ca. It basically operates through digital access and has almost 35 branches.
This slide explains the history of the organization that shows the merger of CS CO-OP & Metro Credit Union that eventually gave rise to Alterna savings on April 1st, 2005. The merger was named as Alterna as the name adopted by the parent organization. After almost 8 years the organization absorbed the smaller credit unions with the help of 7 transactions that were held between 2013 & 2020.
This slide shows the company's growth and transition that happened with the course of time as one of the major transition happened when Ottawa Women's Credit Union that was formed for upliftment of women as for low income women. Moreover City Savings & Credit Union Ltd was previously known as North York Municipal Employees Credit Union.
This slide shows the organizational structure of the organization that consists of 500 employees in the organization of all the sites and 250 on this site. The organization's president is Robert Paterson and senior vice president is Jose Galant, followed by Adam Qidreh as advisors.
This slide shows the vision and mission of the organization that states a vision of making profits and also keeping the communities and individuals satisfied. Moreover the company aims to deal with the problems with one another with positive mindset.
This purpose of this organization that has been shown in the slide is to earn profits with the profitability of all the communities and all the employees. Moreover the it also makes the investment easy.
This slide represents the services and the products that bathe organization provides that consists of the everyday banking, Homebuying, Investments in different terms and helps in establishment of business. The organization believes to provide total transparency in terms of the consumers.
This slide shows the policies related to the corporate social responsibility that shows that the company helps in improving the resilience and capacity by supporting the amplified causes provides fundings for charities. The company operates in a very sustainable manner.
This slide shows all the projects and programs that the organization has undertaken in a particular time period which consists of Workshops related to financial literacy for all the age groups and funding many organizations as well as promotion of the financial literacy.
This slide shows the awards that the organization has won or has announced in the organization. These awards consists of 15 customer excellence awards that the organization has won on 9th June, 2021 from Greater Toronto contact centre. Moreover it has also announced so many awards that are shown in the slide.
This slide shows the attempts made by the organization in terms of health and safety of the company that shows of provisions for the security and safety with the help of different events that are held to control different disasters. Moreover the has certain health and safety practices that helps in complying with the requirements of the organization.
This slide shows the advertising modes of the organization that are some social media sites such as twitter, facebook, instagram, youtube and linkedin.
This slide shows different modes of advertising that the organization uses for promoting the company and its operations. Mostly the organization promotes itself with the help of online mode.
This slide shows the that how the organization practices Public relations and that can be seen as the organization announces and organizes many charitable events that helps the organization to carry its operations properly.
This slide shows the financing of the organization that shows Financing of Alterna savings is done with the help of community microfinance program and also loans that are available and also sales were seen as $67.92 million.