1. Zoe My Personal Brand Plan

2. About me... I am...caring, loving, funny, smart, responsible, professional, crazy, blonde, lazy, hardworking, Polish, engaged, friendly, talkative, quiet, technologically challenged, goofy...the list goes on. I am not only one thing and I want my brand to show off my different colours.

3. Swot - strengths intelligent, responsible and hardworking person willing to explore and learn new things

4. Swot - weaknesses technologically challenged...for now not very familiar or comfortable with social media

5. Swot - opportunities great teachers and a class specifically dedicated to social media accessibility and simplicity of social media

6. Swot - threats not being able to stand out enough among competition other colleagues branding themselves online at the same time – more competition

7. objectives to increase my online presence to be accessible to a wide range of people, from professionals to friends to always remain authentic

8. Key message I want to become an online presence but I want to be authentic in everything I do. I don’t want to create a personality online which seems fake and does not truly represent who I am. I want a balance between professional and personal, because that is me.

9. channels

10. Strategy & tactics make a conscious effort to keep my blog and twitter updated network with people who I find interesting, both professionally and socially be open to new contacts and experiences, by engaging in online conversation and attending new events

12. Increase me tweeting to once a day

13. Complete 50% of my linked in profile

15. Be a consistent blogger and tweeter

17. 