Henry Buckham created a mind map and mood board to develop merchandise ideas for the SAS brand. The ideas included t-shirts with cartoon marine animals to appeal to younger customers, polo shirts with the circular SAS logo in different locations and styles, and towels and grip pads featuring the SAS colors and logo to connect to surfing and beaches. The designs would help promote brand awareness for SAS.
3. Mood Board
Some ideas for the same logo but
different styles of shirt and in
different locations on the front. The
logo used for these could be one of
my circular logos.
T-Shirts marketed to younger people would have
cartoon marine animals to give their association with
SAS a more youthful appearance. These designs would
be available to both genders.
A grip pad with the
SAS colours and
logo would be very
relevant to surfing
as a hobby and its
connections to SAS.
Towels with the SAS logos
and colours will be easy to
recognize and spread
awareness as well having
connections to the
coastlines and beaches.
