Presentation by Valerie Wagoner, Founder and CEO, ZipDial Mobile Solutions; won mBillionth South Asia 2013 Award. To apply this know-how and strategically integrate Mobile into your marketing, reach out to our mobile marketing experts at info@zipdial.com .

1. Next Billion Consumers & Brands
PLEASE NOTE: This presentation accompanies the talk
by ZipDial Founder and CEO, Ms. Valerie Wagoner at
mBillionth South Asia 2013 Award (which ZipDial won).
Next slide is link to that talk (video via YouTube). If you
have already viewed the video, simply click next to skip
video and jump to the slides.

2. Next Billion Consumers & Brands

3. Where do you think users are engaging?
649,000 0 3,200
970,000
In 1 year
2,152,000 40 3,200
2,370,000
in 2 years
2,051,000 0 17,800
136,000
in 1 year
2,688,000 186,200 810,500
5,010,000
In 2 years
167,000 1,600 15,000
1,450,000
In 2 years
1,140,000 0
6,600
Global
1,036,000
in 2 months
* Unique User brand results in India as of June 2013
ZIPDIAL PROPRIETARY & CONFIDENTIAL

4. Truly “Mobile-First” is the key
649,000 0 3,200
970,000
In 1 year
2,152,000 40 3,200
2,370,000
in 2 years
2,051,000 0 17,800
136,000
in 1 year
2,688,000 186,200 810,500
5,010,000
In 2 years
167,000 1,600 15,000
1,450,000
In 2 years
1,140,000 0
6,600
Global
1,036,000
in 2 months
* Unique User brand results in India as of June 2013
ZIPDIAL PROPRIETARY & CONFIDENTIAL

5. No gimmicks allowed!
ZIPDIAL PROPRIETARY & CONFIDENTIAL

6. Be seamless part of consumer story
ZIPDIAL PROPRIETARY & CONFIDENTIAL

7. 1.0x
.0x .5x 1.0x 1.5x 2.0x 2.5x
Marie Claire
Femina - Abaran
Marwar
Harpers Bazaar
India Today Spice (Jul)
Hello India - Abaran
Analytics & Insights on Media
Delivered 2.3x
Responses than
Harpers!
Delivered 30%
fewer responses
than Harpers.
ZIPDIAL PROPRIETARY & CONFIDENTIAL

8. Hey! Just
zipdial to
learn about
this Brand
0803005002
2
Increase reach & value of media
Get 10 friends
to zipdial and
become our
new Brand
Ambassador for
your City!
On
Package
In Store
ZipDial drives up to 185% Increase in Reach
ZIPDIAL PROPRIETARY & CONFIDENTIAL

9. Drive & Track Product Trials
ZIPDIAL PROPRIETARY & CONFIDENTIAL

10. -
500,000
1,000,000
1,500,000
Mar-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09
Disney Users on ZipDial
Disney: Loyalty & Viewer Analytics
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Jet Set Go
2, repeat
successful
Jet Set Go summer
campaign spotting
planes on screen
to earn points.
INOX Quiz
Brand Solution
Princess
Academy
Watch &
Win
Peda
Disney XD
Kiterestsu
Contest
GSK Horlicks
Quiz Brand
Integration
Mickey Magic
Event

11. Guard Razor
Cricket
Gratification
Gillette: Viral Campaigns from All Media
ZIPDIAL PROPRIETARY & CONFIDENTIAL
Guard Razor
Sampling in 3
states in India
Gillette Shave India 4
Gillette Shave India
5
Guard Soldier to
Respect Women
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Gillette Users on ZipDial
Pledge campaign to
re-dedicate Gateway
of India to soldiers
Gillette India
Lazy Stubble
Fusion Razor gift
redemption on Facebook

12. Cadbury: Cross-brand Analytics
ZIPDIAL PROPRIETARY & CONFIDENTIAL
-
100,000
200,000
300,000
400,000
Cadbury Users on ZipDial
Oreo
Togetherness
Pledge Sweets made
with Dairy Milk
Choco. Consumer
voting the shops.
Bourneville Dark
Knight Contest
Referral
Campaign to
increase reach.
Shera Srishti
contest year 2
Pat for the
Mom / Referral
Don’t Waste
Milk! Bournvita
1 lakh Hamper
Campaign.

13. Hundreds of Millions of Interactions
that never existed otherwise!
Direct revenue & Indirect value
for Telecom Operators
ZIPDIAL PROPRIETARY & CONFIDENTIAL

14. This is just the beginning…
Proud to be a “from India” company!
“give me a missed call”
“I’ll just flash you”
“dame sinpa”
“just beep me”
ZIPDIAL PROPRIETARY & CONFIDENTIAL

15. ZipDial wins
mBillionth South Asia
2013 Award
Yet another industry
recognition of our
innovation.
ZIPDIAL PROPRIETARY & CONFIDENTIAL

16. ZIPDIAL PROPRIETARY & CONFIDENTIAL
Valerie R. Wagoner
Founder & CEO