This document discusses 10 important channel marketing metrics that companies should track. It begins by defining the objectives of channel marketing as driving awareness, engagement, and customer intimacy through channel partners and end users at lower costs. It then lists and describes the 10 key metrics: 1) partner engagement, 2) program utilization, 3) program effectiveness, 4) partner portal effectiveness, 5) sales reach, 6) return on incentives, 7) partner sales velocity, 8) partner repurchase rate, 9) end-customer repurchase rate, and 10) expanding overall reach through the channel. Tracking these metrics can help companies better understand program performance, ROI from incentives, and what is driving revenue.