Demand for new skills is creating opportunities for service offerings beyond teachers' usual turf. Learn why – and what this trend means for new and established businesses – in this presentation, by Ziba Creative Directors Eric Park and Cale Thompson.
2. SKILLS ARE SEXY | Service Innovation
…and a renewed desire for skills is
creating opportunities for innovation in
today’s growing service economy. Why?
2
3. SKILLS ARE SEXY | Service Innovation
SKILLS
DEMONSTRATE
INTELLIGENCE
…and endow feelings of pride.
Skills let us take advantage of
opportunities in an era of
transformation. Access, tools,
communities and the nature of
expertise are all in flux, and
people want new skills to be a
part of it.
4. SKILLS ARE SEXY | Service Innovation
SKILLS
GIVE NEW
POWERS OF
EXPRESSION
…and grow self esteem. It gets
even better when our abilities are
recognized, increasing our sense
of belonging.
5. SKILLS ARE SEXY | Service Innovation
SKILLS
INCREASE
SELF-
SUFFICIENCY
… and provide security and
resilience in uncertain times.
Changing resources, markets and
employment all become assets
when viewed as avenues to more
independence and freedom.
6. SKILLS ARE SEXY | Service Innovation
THE OPPORTUNITY IS CLEAR:
!
WE WANT SKILLS.
!
SO WHAT’S STANDING IN OUR WAY?
7. SKILLS ARE SEXY | Service Innovation
THERE’S NO ONE TO TEACH US.
SHOP CLASSES HAVE VANISHED. SKILLS
AREN’T BEING PASSED ON.
8. SKILLS ARE SEXY | Service Innovation
WE DON’T HAVE THE TIME .
OUR LIVES ARE BUSY AND FREQUENTLY
INTERRUPTED.
9. SKILLS ARE SEXY | Service Innovation
STARTUPS ARE LAUNCHING NEW
SKILLS-BASED SERVICES TO FIT
TODAY’S LEARNERS AND LIFESTYLES.
Cooking
Jamie Oliver’s Food Revolution,
couples cooking classes
Fitness
CrossFit, Pilates, Yoga, Color Runs
Entrepreneurship
Incubators, Startup weekends,
mentorship programs
10. SKILLS ARE SEXY | Service Innovation
DOZENS OF INNOVATIVE COMPANIES ARE
CREATING NEW WAYS TO HELP THEIR
CUSTOMERS GAIN AND SHARE SKILLS…
11. SKILLS ARE SEXY | Service Innovation
SKILLS ECOSYSTEM
PROS
SEMI-PROS
D.I.Y’ers
D.I.Y. CURIOUS
AND THIS IS ONLY THE BEGINNING.
New opportunities are everywhere…
teach &
share skills
progressively
develop skills
broaden &
explore skills
12. SKILLS ARE SEXY | Service Innovation
How might Service Innovators
help Professionals and DIY’ers
establish new roles and
interactions that better suit their
motivations and needs?
MATTHEW USED TO PAY HIS
CONTRACTOR $50 AN HOUR
TO WORK. NOW HE PAYS HIM
$200 AN HOUR TO TEACH.
PROS
D.I.Y’ers
13. SKILLS ARE SEXY | Service Innovation
How might Service Innovators
borrow from the intensity found in
formats that have succeeded in
other categories?
JESS MADE HER WEDDING
LOOK DREAMS COME TRUE IN
DOUBLE TIME – BICEPS AND
BOUQUETS.
D.I.Y’ers
14. SKILLS ARE SEXY | Service Innovation
How might Service Innovators
transform the D.I.Y. Curious into
DIY’ers by offering a safe
environment to achieve easy wins
that whet their appetites?
CARLA’S JUST STARTED
MAKING, BUT SHE CAN STILL
PARTICIPATE IN A LIKE-
MINDED COMMUNITY.
D.I.Y. CURIOUS
15. SKILLS ARE SEXY | Service Innovation
PROS
SEMI-PROS
D.I.Y’ers
D.I.Y. CURIOUS
teach &
share skills
progressively
develop skills
broaden &
explore skills
PROS
D.I.Y. CURIOUS
THERE’S NO LIMIT TO WHO CAN LEARN, WHO CAN
TEACH, AND WHAT SKILLS ARE SHARABLE.
16. SKILLS ARE SEXY | Service Innovation
!
How will you innovate to turn
sexy into new services?
Eric Park & Cale Thompson
Ziba Creative Directors
SKILLS ARE SEXY