Han Zhao Brand:Lancome

1. -A Dreamly
Pastel
Fantastic
From
Lancome
With Love
Presenter: Han Zhao

2. Introduce
• Lancôme is a French luxury perfumes and
cosmetic house that distributes products
internationally.
• Company situation
• The history about Lancôme

3. Social Media:
Facebook:
1. The largest and most widely used
social network in existence today. As of
June 30, 2015, Facebook had 1.49 billion
monthly active users, with 968 million
users logging in at least once per day
2. They Provide valuable and shareable
content at Facebook.
Youtube:
1.Post some video such as the advertising
on Televation.
2.Tutorial for make up:“Night Out Smoky
eye tutorial”
3.They show how they product use in the
real face to attractive their audience.
Twitter
1. The most immediate social networks.
2. Lancome also have 261k followers in
twitter which is a large amount of
audience. They always use tag# to tag
many market through social media.
Instagram:
1. Always post pictures for introduce the
new product with color to make the
advertising attractive.

4. Internet Marketing
• Social Website Situation
• Usable
• Category are easy to use.
• Product: catagorize it with simple
and accurate with the use, the
price, and the ingredient in the
product
• Use mobile to go to Lancome’s
Website
• Mobile version website which is
mobile friendly. The offcial website
of Lancome also have search
engine, which is very convinience
for their customer to search specific
items.

5. Media Strategy
• Hire some people who focus
on digital marketing and let
them create a good App for us
• post our product and let
people easy to buy
• set up lots of discount at
mobile App
• Usable, clearly see the
category and easy to use.
• Catalogs with simple and
accurate

6. Mobile Coupons
Most Effective Offer
BOGO. The idea of receiving an
additional item for “free” is visually and
mentally more appealing than
traditional cash value deductions.
Promotional Programs
A mobile program centered around
coupon can condition consumers to
expect coupons on a scheduled basis.
Programs need to be stagnant and in
order to keep the consumer excited
and content with the brand.
Mobile Marketing
Promotions
Text-to-Win
Customer
Feedback
Social Media
Contests

7. objectives
1.Gain more than 100k likes of the New advertising on our
Facebook page.
• 2.More than 50,000 share of posts. -- I share, Therefore I am.
• 3.Send E-mail or notification to member under 22 years old, with
the free shipping upper 20 dollars to increase 20% of the sale
through new Apps
• 4.Create a mini game in Apps pages to gain more than 3,000
downloaded.
• 5.Gain more than 8,000 comments on our campaign post.
• If we can gain more customers and finish all the objectives above,
I think our digital strategy is successful and usable for our
customers.

8. Target Audience
• Women around 20 to 55 years old
• Medium level or upper level in the society
• Reach the target audience: “customize” for
their audience.
Younger Audience Audience above 30
moisturize and sunless, mask Have age-aging treatment
and serum.

9. Budget
• 2 millions dollars: create a app is not that
expensive, and we already have lots of loyalty
customers.
• Post the advertising of “New Mobile Apps
Comes up” on our offical website and different
social media pages.

10. Metric
• We should post our ads on 4/8-4/30, and then
focus on the feedback.