Our Mission is to reinvent how data is used to make experiences between brands and consumers to be more personal, perceptive and productive.

1. Dominate Your AI Strategy to Reach
Real Individuals. Right Now.
April 30, 2019

2. 22019 Zeta Global Proprietary & Confidential
Chief Technology Officer
and Head of Product
+ Focused on ensuring technology & product strategy meets the
requirements of business strategy: Data, AI, Scale, UX.
+ Joined Zeta in 2017 through acquisition of his AI company
+ Greatest achievement is not being out-witted by his 3 year old
son, yet.
Christian Monberg
2019 Zeta Global · Proprietary & Confidential 2

3. 32019 Zeta Global · Proprietary & Confidential
Our Mission is to reinvent
how data is used to make
experiences between
brands and consumers to
be more personal,
perceptive and productive

4. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 4
CHAPTER 1
AI & DATA STRATEGY
CUSTOMER

5. 52019 Zeta Global Proprietary & Confidential
AI &
DATA LAB

6. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
"You can see the computer age everywhere
except in the productivity statistics.”
–Robert Solow

9. 92017 Zeta Global Proprietary & Confidential

10. 102019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 1:
Real-time systems need to be
near your customer interactions

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KEY TAKEAWAY 2:
Data should be intrinsically
transportable

12. 122019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 3:
A 360-degree view of your
customer must extend beyond
your four walls

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KEY TAKEAWAY 4:
Data-driven marketing will
become model-driven

14. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 14
CHAPTER 2
Understanding Real Individuals:
Right Now

15. 152019 Zeta Global Proprietary & Confidential

16. 2018 Zeta Global – Proprietary & Confidential www.zetaglobal.com | 16
Acquisition vs Retention

17. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
2018 Zeta Global Proprietary & Confidential
Marketing has never been more chaotic
10,000
messages/day
21
screens/hour
8
seconds each
347,222
tweets/min
51,000
Apple apps/min
284,722
snaps/min

18. 28%
of the
internet
is fake
18
It’s burning through
marketing dollars
And your attention…

19. CMO’s struggle to crack the code.
2019 Zeta Global – Proprietary & Confidential. 19192019 Zeta Global · Proprietary & Confidential
People are
complicated.
Understanding them
doesn’t
have to be.

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There is opportunity in chaos. Their journey is telling.

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Simple: start by
knowing who
they are

22. 222019 Zeta Global · Proprietary & Confidential

23. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com All rights reserved. | 23
Intent modeled from Real-
time Behaviors
+ Knowing when
someone’s in market
+ Understanding how to
market to them
+ See how your segments
over or under index and
adjust creative

24. 242019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 5:
Acquisition and Retention
Marketing will converge
around individual experiences

25. 252019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 6:
Understanding (latent) data in
motion is of far greater value
than attributes at rest

26. 262019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 7:
Campaign managers will
become behavioral
psychologists

27. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 27
CHAPTER 3
Bringing it all together

28. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
OBSERVATION CURIOSITY EXPERIMENTATION

29. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
Provide the data and AI
to inform new, better
decisions
Provide the insights &
automation from AI to
enable people to be
curious again
Provide the activation &
testing framework to
validate optimal,
outcome-drive results
DATA INSIGHT EXPERIENCES
OBSERVATION CURIOSITY EXPERIMENTATION

30. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 30
Our value has always started with
data and ended with experiences.

31. 312019 Zeta Global · Proprietary & Confidential
COLLECT ENRICH ANALYZE STRATEGY ORCHESTRATE MEASURE
• 1st Party
• 3rd Party
• Connectors
• NLP
• ETL
• AI/ML
• Experience
Builder
• Omnichannel
• Real-time
Scoring
• BI
• Attribution
• Data Exports
DATA INSIGHT EXPERIENCES

32. AI without identity is short-sighted
Deterministic Measurement
Findings
Insights Develop acquisition, retention
and scale
Platform Execution
2019 Zeta Global · Proprietary & Confidential 32
ZID: 3w4649
Email: Fhakan@gmail.com
Name: Farris Hakan
Z_32_IntentScore: .85
Z_403_IntentScore: .66

33. Drive
Outcomes
332019 Zeta Global · Proprietary & Confidential
Getting AI, ML, NLP to work for you

34. The Right ExperienceRight Now
PRIME
PERSON
PRIME
CONTENT
PRIME
CHANNEL
PRIME
TIME

35. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
• Retool so that real
time data & identity
systems are close to
your customer
interactions
• A true 360 view of
your customers must
extend past your four
walls, be tied to
identity and focused
on intent
KEY TAKEAWAYS

36. Q&A
Christian Monberg
Chief Technology Officer
LinkedIn/chrismonberg
Zetaglobal.com
Thank you