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A Content Strategy for Audience Engagement
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A Content Strategy for Audience Engagement
1.
A Content Strategy
for Audience Engagement Transmedia Storyteller
2.
Everyone needs a content
strategy
3.
This is not
audience engagement
4.
This is audience
engagement
5.
Audience engagement is
a recursive process
6.
We need to
engage all five senses
7.
Does it SMELL
right?
8.
Can I try
a TASTE before I commit?
9.
ement
When I TOUCH it, will it fit like a glove?
10.
Only through experience can
one truly SEE
11.
Am I alone?
Do I HEAR others?
12.
Create content that
engages the senses
13.
Create TEASERS
14.
..and TRAILERS
15.
You can’t fake
your content
16.
Avoid unintentional tollgates
17.
Good “pre-content” shall overcome
18.
Create a world
worthy of EXPLORATION
19.
With content that
can be shared
20.
..that can be
shared easily
21.
Encourage participation
22.
Collaboration requires rules, tools
and support
23.
Transmedia Storyteller
Robert Pratten twitter.com/zenfilms www.transmediastoryteller.com
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