Montreal presentation
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Presentation on WordPress, E-Commerce, and the WP E-Commerce plugin.
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Montreal presentation
- 1. Wordpress & E-Commerce { Beyond the Basics }
- 2. Justin Who?
- 3. Justin Who?
- 8. What to Expect? WordPress
- 9. What to Expect? WordPress E-Commerce
- 10. What to Expect? WordPress E-Commerce WordPress E-Commerce
- 11. But first…
- 12. Free Stuff!!!
- 14. Free Stuff!!! Marketing E-Commerce
- 15. Free Stuff!!! Marketing E-Commerce Tweet: “We love getshopped.org for #wordpress (@JS_Zao)”
- 16. Free Stuff!!! Marketing E-Commerce WordPress
- 17. Free Stuff!!! Marketing E-Commerce WordPress Follow @JS_Zao on Twitter.
- 18. WordPress
- 20. WordPress Background 3.0 Structure
- 21. WordPress Background 3.0 Structure Wordpress as E-Commerce
- 22. E-Commerce
- 23. E-Commerce Conversion Rates Suck
- 24. E-Commerce Conversion Rates Suck Improvement is Easy
- 25. E-Commerce Conversion Rates Suck Improvement is Easy Keys to Improvement
- 26. E-Commerce Conversion Rates Suck Improvement is Easy Keys to Improvement Analyze
- 27. E-Commerce Conversion Rates Suck Improvement is Easy Keys to Improvement Analyze Modify
- 28. E-Commerce Conversion Rates Suck Improvement is Easy Keys to Improvement Analyze Modify Evaluate
- 30. WordPress E-Commerce What’s new in 3.8
- 31. WordPress E-Commerce What’s new in 3.8 What can I leverage in 3.8?
- 39. Q & A
Notas do Editor
- Bio – From America, Wordpress for 3 years+, big names (no mention), here to help + serve, make good businesses better with WordPress. What it’s all about? Model vs. Mission.
- Survey Room for Bloggers, Organizational Leaders, Business Owners, Developers, Designers (Specifically for folks who want to use WP to make money…offer free consult)
- What to Expect? WordPress (A little background, 3.0 structure, why it can and does work so beautifully as a e-commerce framework)
- E-Commerce (Data, Analysis, Actionable intelligence based on current trends and statistics)
- WPEC (Overview of overhaul, some interesting case studies of it’s usage out in the wild, especially in regards to good/bad implementations in light of data)
- LinchPin (Seth Godin, world’s most read blog)
- First five people to tweet that get free GoldShop carts (Maybe developers get dev key?) (at least $200)
- First three people to follow @JS_Zao get free WordPress setup, WPEC setup and site review. ($500 value)
- A little background, 3.0 structure, why it can and does work so beautifully as a e-commerce framework
- A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multiside), why it can and does work so beautifully as a e-commerce framework
- A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multi-site (honor! Andrea Rennick, tomorrow, 11.) ), why it can and does work so beautifully as a e-commerce framework
- A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multi-site), why it can and does work so beautifully as a e-commerce framework (Why WP is easy in general.)
- Conversion Rates SuckMost eCommerce sites have a 4% conversion rate (though some like Amazon and QVC have conversion rates of 20% and 17% respectively).According to Brian Eisenberg (FutureNow) first time visitors typically convert 2% while repeat shoppers convert 8%.One of the largest segments of your visitor population is the first time visitor, representing between 60-80% of your traffic. (Brian Eisenberg, FutureNow)25% of online shoppers abandon their shopping cart. (Forrester)
- 81% of shoppers are more likely to buy online with easy returns. (source: IR) Statistics show at least 20% of your site’s visitors enter ready to buy (source: FutureNow blog)40% of all online visitors use insite search.Nearly three-quarters of shoppers will leave an ecommerce site within two minutes of not finding the products they are looking for. (source: internetretailer.com)Cross-sells were responsible for 35% of amazon.com sales in 2006 (Source: Get Elastic blog article)90% of polled online shoppers claim they would have completed (an otherwise abandoned sale) if they saw security logos (Source: Get Elastic blog article)If you think you are a late entrant to search engine marketing, consider this: According to Google 25% of daily search queries have never been searched before.
- 47% of e-commerce sites do not know their abandonment rate. (Internet Retailer Magazine)40% of online shoppers are dissatisfied with their online purchase experience. (Forrester)One of the worst culprits for friction in the checkout process is required registration. Forrester Research reports that 23% of customers abandoned the last online store that asked them to register (Source: Elastic Path blog post)
- Of the top 100 eTailers those that did not ask for CVV numbers have a 40% higher conversion rate. (source: getelastic.com)According to Forrester 83% of shoppers place greatest trust on friends or acquaintances who have used a product or service.Almost half of visitors will abandon a site if they perceive a page or feature takes longer than 2 seconds to load (Source: Get Elastic blog article)
- In a study of online retailers it was found 27% of visitors intended to buy but only two-thirds actually bought. (18%) Amongst those that intended to buy but didn’t – 31% wanted better product selection, 24% desired better shipping options, 17% cited problems with the online shopping cart, and 14% said prices were too high. Translation: you’re existing customer base is spending 33% less than they intend to! [Source: GrokDotCom]The combined sales of the 500 largest web retailers in 2008 grew nearly eight times faster than the overall market. (Soure: IR)
- Everything (Product Admin UI, Tax system, custom post types for products and files, custom taxonomies for tags, variations and categories, loads of new functionality, better theming, killed a ton of bugs)
- Everything (Search, Cross-Sales, Social Media Sharing, Surveying – Affiliate Marketing is HUGE for digital downloads…coming soon with an abandonded cart plugin coming soon. Already “chat” plugins or programs to leverage, Google Analytics plays nice.)
- Stock photos, no search feature, no return policy, no security reinforcments
- Stock photos, no search feature, no return policy, no security reinforcments
- Accessibilty, usablity, can’t read it, poor design, no cross selling, no security/return policy, no search.
- One of the best – beautiful design, search bar easily accessible
- On featured products, super simple to share socially via Digg, StumbleUpon, etc.
- SUPER usable search results.
- Couldn’t possibly be easier to purchase. One page, Paypal (could be better about emphasizing PayPal’s security, returns ARE mentioned elsewhere), name and email – that’s it.