Zane Van Rooyen has over 14 years of experience in brand marketing across various industries in the UK, Kenya, and South Africa. He started his first sales promotions company at age 28 and later founded Jigsaw Experiential in 2001. Van Rooyen leads experiential marketing campaigns and writes on marketing issues. He also designs training tutorials on the changing modern marketplace and intuitive consumer. Van Rooyen is invited to guest lecture at various learning institutes. His workshops help communicate a vivid brand experience and build long-term brand advocacy.

1. Zane Van Rooyen has accomplished 14 years So that brands may sustain in an ever swiftly changing
experience in the brand marketing industry in the landscape.
UK, Kenya and South Africa, starting in rag trade
“ And so now, the writing is on the wall. By our own
retail in the early 1990‟s proceeding to hospitality,
doing we have conditioned consumers not to trust us,
partnerships and then on to successfully starting
in fact, this has peaked so prevalently of late, we find
his first sales promotions company by age 28, and
bastions of our industry like AC Nielsen and Golin/
then Jigsaw Experiential in 2001.
Harris Research having to release findings of the
He has led successful experiential marketing Consumer-Generated Media Index and The
campaigns across a spectrum of industries from Consumer Trust Index (yes Trust Index—and adver-
Pharmaceuticals to Fast Moving Consumer Goods, tisers and marketers rate in the minus 30 to 40 % at
and written on marketing and business-related last count) as consumers start taking things into their zanevr@gmail.com
issues for relevant web listings. Similarly, designs own hands by using their own “broadcasting stu- 083 400 2240
training tutorials relating to the changing modern dios” (as Martin Lindstrom refers to our web connec-
marketplace, and the increasingly intuitive tivity in his workshops and book—Brand Sense) and
consumer (prosumer); and is called upon to guest are fighting back. 76% of consumers don‟t believe that Zane Van Rooyen
lecture at various learning institutes. companies tell the truth in advertising—so says re- Strategic Director
search conducted by Yankelovich.” Brand Ambient Marketing
These workshops include how to communicate a BAM
vivid and unique brand experience and ultimately And so; what next . . . .? South Africa
creator of
build long-term advocacy for your brand.
Unlocking the Power of XM
From Ideas to Actions
„In an age where consumer reaction to traditional messaging methods is reaping dismal rewards, Experiential Marketing practise focuses
Playing the Emotional
on building a relationship with consumers by managing the consumer experience and interaction with the brand at every and any touch-
Game
point. With consumer insight, clients are provided with the option of a holistic approach to building brand equity, whilst creating an emo-
tional bond with consumers. Non-traditional interactive marketing practice enhances the consumer‟s personal and emotional association
with the brand. This increases advocacy, loyalty and ultimately creates a long-term brand adorer.”