2. Brand Compass The full BAM methodology and approach to management and meaning of brand (Strategy, Creative and Client). Experience a true way to drive heightened preference for your brand, unlocking greater affinity consciously and sub-consciously. Brand Strategy, Research and Insight Brand Architecture , Portfolio Strategy and Positioning Brand Evolution Strategy – the revitalisation, refocus and rejuvenation of next-level growth Brand Contact Strategy – the organisation and conceptualisation of brand “touch points” Information Design Corporate Communications – internal, channel and brand user experience Brand ID, Literature and Package Design Engagement Marketing Both internal and consumer focused touch point execution PR, Events, Brand Activation – 360 degree management of and measurement Social and Print Media Campaigns – full service offering from set up through execution to measurement Project Management Delivering-to-action creative ideas and services Procurement Sourcing, logistics and production Measurement Brand Audit – holistic audit of the brand internally and externally using Brand Compass technology as the key valuation Resonance Audit – Archetypal resonance and clarity audit seeking traction values and levels of affinity opportunities Perceptual Audit – market perception audit – from awareness to preference

9. Other brands that have benefited from Brand Compass™ Technology: Brandhouse Brands - J&B - Jose Cuervo Tequila - Johnnie Walker - Heineken Total Sports & Sportscene - Retail Auction Alliance Group Philip Morris / Marlboro Levi’s Pfizer Viagra Medicover Nando’s Apple IPod & Nintendo Old Mutual Retail Kalahari Ads Zane Van Rooyen mobile +27 (0)83 400 2240 fax +27 (0)86 268 1393 email [email_address]