4. PRESENTED BY
Mr. Hassan Shahid.
Roll no. 0026
Mr. Ahmad Iqbal
Roll no. 0022
Mr. Muzammal Hussain
Roll no. 0028
5. INTRODUCTION
Here we firstly introduce our product in the market.
The name of our product is LEO mobiles. The
purpose of our product to give benefit to common
person. This is very good product for all peoples.the
CEO of LEO mobile is Ahmad Bhatti.
6. INTRODUCT(CONT……)
LEO has replaced Nokia as the most Trusted
Brand conducted by Brand Trust Report for the
years 2011, 2012 and 2013 and has been pushed
to 5th position. When we talk about other brands
like Sony has moved one spot ahead from 2013
acquiring the 2nd position. LG has moved 6 steps
from last year to 4th spot.
Since Nokia was the only company in the Mobile
phone category since brands like LEO, Sony
and LG fall more into the category of consumer
electronics and of course for smartphones as well.
7. REASON BEHIND LEO MOBILES
The reason behind introduce our product is very
simple and efficient. We know there are many other
companies that work properly through many years.
There are so many reasons behind introduce leo
mobiles .
8. REASON BEHIND LEO MOBILES(CONT….)
The other X,Y COMPANY mobiles that not available
easily when they Lanuch .on the other hand our
product made in Paksitan and will be available
easily in Pakistan. The other branded phones are
not available in erery shop except big markets.
While Leo mobiles will available in every small shop
easily.this mobile is simple in use .every person can
use it. It will be usefull for all kind of age people .
There will be franchise in every small or big city.
Our product will also be available in villages.
9. MARKET GAP
The latest numbers from market research firm
Strategy Analytics reveal that LEO increased its
lead over Apple as the world's largest smartphone
maker, after shipping 81.3 million smartphones in
the fourth quarter of the 2015 calendar year. Apple
announced earlier this week that it sold a record
74.8 million iPhones during the same three-month
period encompassing the busy holiday shopping
season.
10. MARKET GAP (CONT…..)
Global smartphone shipments grew 12 percent
annually from 1.28 billion in 2014 to a record 1.44
billion in 2015, according to the data. LEO and
Apple contributed 319.7 million and 231.5 million
smartphone sales respectively to that worldwide
total, while Huawei, Lenovo-Motorola, and Xiaomi
rounded off the top five smartphone makers. All
other vendors collectively shipped 637.5 million
smartphones in 2015.
11. MARKET GAP (CONT…..)
LEO led the fourth quarter with 20.1 percent market
share, a slight increase over its 19.6 percent market
share in the year-ago quarter. Conversely, Apple's
fourth quarter market share was 18.5 percent, a
slight decline from its 19.6 percent share in the
fourth quarter of 2014. Huawei, Lenovo-Motorola
and Xiaomi had market shares of 8.1 percent, 5
percent and 4.8 percent respectively.
12. TARGET MARKET
LEO's targets a very wide range of consumers
ranging from normal day to day usage devices to
industrial standard equipment. The usual target age
group of customers range from the 20s to 50s or
even older, as long as the person has the ability to
purchase and use the products that LEO has to
offer in the market.
13. TARGET MARKET(CONT…..)
Teenagers to early adults (age 14 ' 25) ' This age
group of LEO product consumers is usually LEO's
smartphone target customers as they are mostly
technology savvy. This group of customers is
growing as LEO saw that this group has more
spending power in recent years compared to in the
past.
14. TARGET MARKET(CONT…..)
Adults (age 26 ' 50) ' This specific group of targets
the largest portion of LEO's target market as this is
the group of consumers that have the most ability to
purchase any of the product LEO has to offer in the
market be it smartphones, smart television,
cameras or any other household products like
vacuum cleaners or washing machines. This
portion of customers will continue to grow in the
years to come.
15. MARKET SEGMENTATION :
Market segmentation is the technique through which
company tries to
understand the target market and target customers
. Segmentation is very necessary to
recognize the customer differences as different char
acteristics are associated with each consumer
response.
16. MARKET SEGMENTATION(CONT…)
On the basis of the target market and target
customers a company tries
to position its brand for the target market. The major
segmentation variables are – geographic,
demographic,
17. DEMOGRAPHY
LEO has mobile phones for youth, age of 16-29, for
businessmen etc. for middleclass youth it has LEO
Guru which is for govt. lower class workers also.
Guru has many variants; it is coming in 3G also. It
is a good option if you want to get a cheap 3G
handset. LEO v11 is a good option for youth as it
has many attractive features as Wi-Fi, 3G. v11 is
also for Businessmen.
• Age:- 18 +Family
• Gender: Male & Female both
18. GEOGRAPHIC SEGMENTATION
It has LEO Guru Segment for rural areas as well as
v11 segment for urban areas. LEO is one of the
largest manufacturers of mobile phones and it
shares the highest cell phone customers with Nokia
in India. It has something for everyone
Nation or country: PAKISTAN City or metro
Density: Urban & Suburban
19. INCOME
Income :- 25000+ and upper
Social class: Upper middle class, Upper class.
