Market Research On Tesla, MBA Presentation

1. Tesla Motors

2. About Tesla Motors
 Tesla Motors, Inc. is a Silicon Valley-based company that designs, manufactures and sells electric cars and
electric vehicle power train components.

3. ELON MUSK
 Elon Musk, an American engineer and entrepreneur of South African-Canadian heritage, is the CEO and
founder of Tesla Motors
 Best known for co-founding PayPal, and Tesla Motors.

4. HISTORY
 TESLA MOTORS was founded in 2003 by a group of intrepid Silicon Valley engineers
who set out to prove that electric vehicles could be awesome.
 The Tesla Roadster hit the streets in early 2008 as a car with no equal. Two years later,
over 1,650 Roadsters drive emissions-free in more than 31 countries.

5. Question
 What decision Tesla is required to take in emerging markets?
 India
 China

6. SWOT
 Strengths:
1. Best EV’s in the Market

7. Decision for India
Hold on the Launch in India
 Lack of education (both general as well as about Electric Vehicles)
 Indian Mindset
 Government Policies and Taxation
 Under developed infrastructure
 The trend “Performance to engineering” changing to “Performance through
technology”
 India is known as a ruler market
 Impact of advertising and promotion on Indians
 Indian government under Prime Minister Narendra Modi

9. Decision for China

10. Thank You!