2. O B J E CT I V E S
Create a hub for compelling, unique, and
relevant lifestyle driven content.
Receive massive national media exposure in
concert with inspirational webinars, speaking
engagements, book releases, and tours.
Build a database of loyal, forward-thinking
Generation X’ers committed to self
improvement.
Leverage this unique platform to create
awareness and brand evangelism amongst one
of the most powerful spending demographics.
3. THE VOICE OF REASON
T H E M O V E M E N T:
Renard “Zo” Williams has done a masterful job of decoding the complexities of
the modern day relationship. A student of urban/alternative culture, Generation
X, and world religions, Williams has turned his life experiences and knowledge
into a no-nonsense empowerment movement. Enter the Voice Of Reason, a
multi-platform round table discussion that calls on experts from different
concentrations to dialogue about current events and issues of interest.
Currently residing under the Jamie Foxx/Foxxhole umbrella on Sirius Satellite
radio, The Voice Of Reason addresses some of the hottest topics and how they
effect the urban/alternative demographic. With the help of celebrity guests
and notable leaders, Williams manages to air out all of the things we wish we
could say but are too afraid to. From the taboo to highly talked about, the
show’s premise is to expose different perspectives while the audience gain the
ultimate clarity furnished by Williams.
The Voice Of Reason is an unlimited source of robust original content. Having
been on the air for over 2 years, Williams has amassed a hefty following and a
host of episodes that uniquely entertain while educating. The show’s integrative
panel discussion and audience Q&A format enables the show to live
successfully on various platforms. In Q2 2011, the Voice of Reason will take to
the world wide web, where Williams will bring his brand of relationship coaching
to a new level.
Williams’ mission is a simple one. Firstly, to improve relationships within the urban/
alternative demographic by increasing effective communication. Next, to
provide audiences with truly original content that inspires, educates, and
entertains. Lastly, to facilitates an inventive and unprecedented engagement
between the information seeker and the news bearer. All of which can be
done by leveraging the Voice Of Reason platform.
4. Renard "Zo" Williams is a self published!author, relationship
R E N A R D “Z O” W I L L I A M S coach, television and radio personality. A student of world
religions, Zo is a passionate and opinionated dynamo who
offers revolutionary thoughts about the breakdown of social
systems and institutions and how they impact human
relations within the urban/alternative community. Dubbed as
"Tupac meets Deepak," or the "The Hip Hop Dr. Phil," Zo
lends a unique perspective to the relationship coaching
world.
!Zo got his professional start as a music executive. Having
worked with a myriad of Hip Hop and Pop Music
heavyweights at Loud and Maverick Records over the years,
Zo began noticing the thematic shift in music content.
Recognizing that this shift could be traced back to some of
the negative nuances in how his generation related to one
another and ultimately the world, Zo felt called to be of
service. He set out on a path that would pool his life
experiences, literary skills, and independent studies
backgrounds together. As a result, Zo Williams has emerged
as a highly sought after relationship coach and one of the
premiere authorities on relationships and the Hip Hop
Community (Generation X.)
Currently, Zo can be found hosting his own show, The Voice
of Reason, which is under the Jamie Foxx/FoxxHole Radio
Show umbrella on!Sirius Satellite Radio. He also can be
heard on Speedy's Comedy Corner, another Sirius Satellite
Radio show. Zo has appeared on several television shows
including, Spitfire, a hip-hop roundtable show with rap legend
Kool Mo Dee and as a panelist on TV One’s, Black Men
Revealed. Zo Williams is currently working on the follow up
book to his 2008 release, the Rebirth of Seeds.
5. T H E R E L AT I O N S H I P
A Marriage of Brands
Zo Williams presents an edutainment centric partnership that
highlights an organic and synergistic connection to brands that
seek to embrace, excite, and inspire the Urban/ Alternative
demographic. In an effort to ultimately extend a brand’s imprint
within this community, this platform reaches this unique and
highly sought after demographic where they live, work, and
fellowship - online.
As a strategic partner, brands have the opportunity to utilize the
Voice Of Reason as a launch pad for new products and
services while using this innovative means of engagement to be
fully integrated in their viewing experience.
6. B R A N D B E N E F IT S
The ability to share, with influencers, Brand insights and its position within this community thus
making the Brand a part of an important conversation.
An organic opportunity to offer incentive based discounts on products and services while
furthering the Brand message.
The opportunity to support new and powerful online and live content that inspires, entertains
and educates.
The opportunity to gain credibility with this hard to reach demographic while
reaffirming the Brand’s commitment to empowering and supporting this
community.
The opportunity to exponentially increase the Brand’s internet awareness and
bolster an optimum page ranking.
The opportunity to distribute unique and exclusive content across the varied Zo
Williams platforms i.e. The Voice of Reason and Spitfire Shows, Zo Williams
Relationship Seminars and Webinars, Book Tours, Speaking Engagements, etc.
The opportunity to further extend Brand visibility within the
online and social media sector.
Increase Brand Loyalty
Drive Retail Traffic & Sales
Display Brand Attributes
7. THE REACH
Zo Williams has earned the respect of his generation. As a result, his compelling radio show topics, no-nonsense perspective to life challenges, and
boundless knowledge of relationship dynamics have earned him interviews with some of the most noted personalities within the entertainment and
self-help communities.
If They Cant Use Our Comb Don't Bring'em Pay-Per View: Is Your Child Visitation
Battle Of the Planets: When Mars &
Home: The Interracial dating Show with Based On up to Date Compensation?
Venus Collide With Dr. John Gray Special guest Tachina Arnold With Jamie Foxx
Haiti Earthquake relief Show: With
Sticks & Stones Can Break My Bones, But Is it time redefine Manhood?
Can Your Words Hurt Even More? The Verbal Special Guest Macy Gray
with Reverend Dr.
Abuse Show With Iyanla Vanzant Michael Bernard Beckwith
8. ST AT S
Age Diversity Marital Status
4% Under 21 Marital Status African American
54% 41% Never Been Married
61% 22-39 41% Never Been Married
20% Caucasian 39% Currently Married
30% 40-59 39% CurrentlyLatino
18% Married 20% Divorced
5% Above Age 60 20% DivorcedAsian
2%
6%Multi Racial
Gender Income Family
58 % Women 10% Annual Income $100k -$149k 33% No Children
42% Men 15.% Annual Income $75k -$99k 58% Children Under 18
22% Annual Income $50k -$74.9k 9% Children Over 18
38% Annual Income $25k -$49k
15% Annual Income $24k -
9. P SY C H O G R A P H I C S
58% of the listening audience are African American women.
Over 45% of all Consumer Electronics, Automotive, and Apparel purchases are made by women while 60% of all of those
decisions are influenced by them.
“Self Sufficients and “Achievers” make up 37% of all African American women and constitute for 70% of the African American segment of the
listening audience. These women are categorized as confident, extremely loyal, and love to shop.
61% of the listening audience are Gen X’ers.
Gen X’ers are the second largest demographic group in the United States and have an aggregate income that exceeds $1.1 trillion
Food and beverage products, automobiles, apparel and footwear, and entertainment account for the biggest expenditures of Generation X.
Gen X’ers make up for than 65% of online purchasers.
Gen X’ers seek extensive peer input, want to interact with media rather than watch, and they look for straightforward information.
African American Women buying power for 2008 exceeded $403 billion dollars.
**Forrester
WOW Report 2007
Nielson Netratings
Pew Internet & Lifestyle Report
10. SELF IMPROVEMENT:
THE C O M M U N I T Y
Americans spent $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management
programs--13.6% more than they did back in 2005,
Consumers of self-help products are the same people who purchased similar products within the previous 18
months.
Self Improvement literature is a $563 million-a-year publishing juggernaut. From seminars to CDs to "personal
coaching," the self-improvement industry rakes in billions a year and the forecast suggests an annual growth of 6.2%
through 2012.
Self-help seminars are populated by all races, ages and professions of people whose common thread is to
improve their quality of life.
Studies show that Generation X is the quickest growing demographic to embrace the self help movement.
Even though Baby Boomer women are the biggest consumers of self help products, Gen X’ers have show
an increase in self help seminar attendance and product consumption.
**Huffington Post-Christine Wheelan
Marketdataenterprises.com
Newsweek Magazine
11. C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
C O N N E CT IV ITY
12. V O I C E O F R E A S O N: C O L L E G E T O U R
The Voice Of Reason presents, The College
Tour, an intimate and exclusive opportunity for
Zo Williams to take his Voice Of Reason
franchise on the road. Stopping at a host of
ivy league and historical black colleges and
universities nationwide, Williams will come
face to face with Generation Y and provide
them with his no-nonsense approach to inter
and intrapersonel relationship success. Who
better than Generation Y’ers to benefit from
Williams’ insights and advice on how to
navigate post college life. The College Tour is
a Q & A s t y l e d i a l o g u e t h a t p ro v i d e s
participants with the empowerment tools
necessary to get past life’s curve balls as they
enter the workforce. Williams calls forth his
vast knowledge of the male/female dynamic
and creates an important and uplifting
discussion series with our leaders of
tomorrow.
13. THE VOICE OF REASON: CHILDREN’S DAY EVENT
The Voice Of Reason, Children’s Day Event, is a highly interactive opportunity for parents,
children, community leaders, and child psychology experts to dialogue about rearing
empowered youth. The first part of the event will consist of Zo Williams leading the
roundtable discussion, much like his radio show, The Voice Of Reason. Here, experts
and parents alike will be able to share insights and opinions around the challenges of
rearing their children and the role that pop culture has played in the process. Before
closing out the conversation, participants will have the opportunity to get their most
pressing questions answered by Williams and his panel of distinguished guests.
Afterwards, the children themselves are integrated into the event and will be able to
participate in workshops designed to empower and instill confidence while having fun.
Williams will lead the workshops along with the child psychologists and create a dialogue
that leave the children with information that makes them feel good about themselves and
where they are heading. All of the participants will enjoy healthy snacks and lunch, and
will be given a gift bag filled with important, uplifting material. William’s inventive brand of
empowerment through information pushes the envelope and uses The Voice Of Reason
Children’s Day Event as a means to educate children on how to avoid the pitfalls of
growing up in today’s society.
14. V.O.R. W E B I N A R S
The first of it’s kind, The Voice Of
Reason presents: V.O.R. Webinars.
Residing on the Voice Of Reason
website, V.O.R. Webinars enable Zo
Williams to coach individuals all over
the world. From traditional relationships
to finance, health and wellness, and
career challenges, Williams’ is able to
share his unique point of view with the
global community. Never before has a
self help, edutainment, and
empowerment platform been created
to cater towards the global urban/
alternative demographic. Providing his
audience with access to some of
today’s most respected names in
entertainment and the empowerment
community, the V.O.R. Webinars
promise to positively impact
relationships across the most visited
medium in existence. The internet.
