How to make a brand and how market it? All steps to create a brand. 4P's, Mission and Vision Statement

3. Anas Tayyab Ahmad

4. Drink smart live Well
Shake it

5. MARKETING MIX

6. $

7. Product
• Shake it is a 100% percent fruit juice which
will be produced and marketed by the Engro
Foods(Pvt) Ltd.

8. Nutritional Information
Serving Size 250ml
Energy(Kcal) 159
Fat(g) 8.75
Protein 7.5
Fiber Traces
Sodium(mg) 100
Minerals(g) 1.82

9. Place
• Fruits such as Orange, Apple, Grapes etc would be
purchased from all over the country.
• Mango would be purchased from Nawabshah and Multan.
• Retail & wholesale network of Pakistan
• Expanding its reach in the food-service industry by securing
placements in hospitals, airlines, railways, hotels and
restaurants.

10. Price
• As a new comer our pricing strategy is to introduce our
products in the market at lower prices so as to create huge
demand in the market and then compete with other
competitors.

11. Pricing Strategy
Our product will be lie on
penetration strategy with
high quality & low price
 For introducing new
product
 Price low to capture
market share
 Expect to make profit
in volume

12. Promotion
As we are in the Introduction phase, our objective is to create
brand awareness through Informative Advertising.
 Use of Print Media, Radio Advertisement in Public Spots,
Sample Distribution, Organizing Events, TV Commercial etc.
 Tie Up with major Cinema halls to promote our products during
Intervals.

13. Web Marketing
• Social Networking:
Facebook
 Creating a community on facebook
 Creating a Fan page on facebook
Twitter
 Creating an active account where regular tweets
on product and event updates will ensure interactivity

14. Target Market
• Primary Market
– Kids – Fond of Fruit Juice
(fond of mango, strawberry)
– Teens – More experimental
– Youth – Experimental and
more buying power
– Working People
– Housewives
– Elderly people
Secondary Market
– Travel Industry
– Airlines, Railways and Local
Transport Systems
– Movie Theatres, Malls,
Amusement Parks.
– School, Colleges –
Hotels, Restaurants etc.

15. STRENGTH
 Adequate availability of raw
materials
 Price, a competitive advantage
 Natural product
WEAKNESS
 Seasonal availability of fruits
 Brand Acknowledgement
 Late entry into the market
 Participation with a growing
industry
Success of incredible Pakistan
campaign
 Possible deal with Lahore Qalander
Cricket Association
 Cut throat competition
 Unstable government
policies
 Rising Global Warming
THREATSOPPORTUNITY

16. MISSION
• “To be a leading producer of fruit juices based on
dedication to nature, corporate and process
• hygiene, dynamic leadership and commitment to our
partners and stakeholders.”

17. VISION
• “To be Pakistan’s Premier Fruit Juice Company,
• offering nutritious & superior quality tasting
• drinks to its consumers. By 2016 we aim to
• achieve 30% of Market Share, and while doing
• it we would be the best in terms of consumer
• value, customer service, employee talent, and
• consistent and predictable growth.”

18. MAJOR COMPETITORS

19. Why this product
I. Pakistan currently produces about 65 million
tonnes of fruits, which is about 15% of the
world’s production of fruits.
II. Pakistan has a strong raw material base.
III. Only about 2 percent of the fruits and
vegetables in Pakistan are processed

20. About Engro Foods(Pvt) Ltd.
Unique position with its advanced technology to
manufacture a Juice that has many different flavours, for
customer satisfaction.
 An environment-friendly.
 Headquarter in Lahore and branches in major Metros.