This social media audit of major South African grocery stores analyzes their performance on Facebook and Twitter from December 21, 2013 to January 20, 2014. Key metrics examined include engagement, fan growth, and mentions. The audit found that Pick n Pay had the most Facebook fans while Game had the fewest. Shoprite had the highest Facebook engagement rate and Fruit & Veg City the lowest. On Twitter, Woolworths had the most followers and Fruit & Veg City the fewest. Woolworths also had the most @mentions while Pick n Pay was the most active grocery store.
22. Fruit & Veg City
C
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Number of Fans
Female Fans
y
X
South African Fans
Male Fans
People Talking About This
T
Engagement Rate
Global Potential Reach
O
SA potential Reach
Time Frame: 22 December – 21 January
23. Fruit & Veg City
C
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Locations of fans
153
Most Popular Age
abcNWED
173
204
Most Popular City
v
Fan Growth
149
47 320
Time Frame: 22 December – 21 January
u
24. Fruit & Veg City
M
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
M
Number of Followers
Following
@FruitVegCity Mentions
T
“Fruit & Veg City” mentions
Twitter Age
Q
Number of Tweets
Influencer Score
P
Follower Growth
Time Frame: 22 December – 21 January
25. Fruit & Veg City
C
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Follower Interest
Top Locations
Popular Topics
Influencer
abcNWED
G
s
5%
7%
6%
6%
6%
Time Frame: 22 December – 21 January