1. YvoDeserranno–SrFinanceProfessional
+32 476 666 008 yvo.deserranno@hotmail.com
Profile
Finance Professional with a 20+ years proven record of delivering business focused finance operations in a
complex international environment.
Broad experience in Audit, FP&A, Finance and Business Controlling in Pharma and FMCG.
Skills and Competencies
Developing strong business partnership. Able to interact with different levels.
Implementing internal control processes. Helicopter view and sense for details.
Analytical, problem solving and hands on. P&L management and cost control.
Domains of Expertise
FINANCE LEADERSHIP : BUSINESS SUPPORT – CONTROLLING – PEOPLE
Business Relationship Management
Member of leadership team, assuming direct accountability for translating the organisation's business
strategy into effective finance support for a cluster of countries including Benelux, Russia, Turkey, Africa and
Middle East with a total annual sales of $225 Million
· Commercial policy design, including pricing and discount strategy and financial target setting for
distributors and wholesalers
· Flexibility to move from high-level strategic conversations into deep dives with operational hands-on work
Achievement : I was appointed to join the Interim Leadership team of the RCIS region to ensure business
continuity and to redesign the organizational structure after a change in management. I assessed the
internal process effectiveness ( supply vs sales forecast), analyzed the geographical design, allocated
resources to deliver the optimum financial return from the product portfolio through pricing and margin
analysis, designed and shaped the restructuring program setting financial targets. The resultant program was
executed across the business delivering cost savings of 15% and reduced inventory levels of 20%.
Controlling, Accounting and Compliance
Final responsibility for accounting and reporting under USGAAP.
· Financial closing and reporting for a cluster of international trading entities and branch offices
· Roll out and implementation of corporate processes and procedures, including SOX.
· Interact with external auditors during interim and year end audits.
· Management reporting and consolidation.
Achievement : I set up the SOX control matrix, process description and key controls narratives for the Order
to Cash and Financial Reporting Process in Netherlands.
Lead International Finance Team
Working effectively with remote and local finance teams in complex matrix organisation.
· Operational leadership of Finance teams of 5-25 staff across 8 countries.
· Leading, coaching and developing, local and remote finance team members for sustained performance.
Achievement : After the spin off from Pfizer Animal Health and the creation of the newly formed company
(Zoetis), I designed the finance structure and created an international finance team in RCIS, Turkey and AfME.
I recruited , trained and developed 5 direct reports, through individual coaching and mentoring.
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FINANCIAL STRATEGY : TRANSFER PRICING –WORKING CAPTAL – F.P&A
Transfer Pricing
Implement and roll out of transfer pricing policy, including IC price setting and IBT monitoring for
international trading entities.
Working Capital
Roll out of WC improvement initiatives ( AR and Inventory), including Credit Insurance Policy.
Achievement : I conducted market benchmark studies on payment terms and determining DSO targets.
Budgeting and Forecasting
End to end responsibility for forecasting and budgeting process.
Achievement : I conducted detailed discussions with Benelux sales and marketing team on volume and
pricing assumptions . Subsequently held sessions with General Manager related to staffing and operational
expenses and compile a market P&L. For other markets in the region, I conducted higher level reviews in
support of the Regional VP. Consolidation of 10+ P&Ls and presenting budget to the International Executive
LT.
ORGANISATIONAL CHANGES : SHARED SERVICE SET UP
Definition and delivery of large organisational change, restructuring,
Migration of financial activities to a shared service centre.
Achievement : In the context of the set up of a shared service centre in Poland, I was responsible for
documenting the process flow, determine key activities and controls for the migration of the O2C, Financial
Reporting and FP&A processes.
Migration was delivered successfully and on time, ensuring business continuity.
Experience
2013 – 2016 Zoetis Inc Finance Lead Emerging Markets – Animal Health
1998 – 2013 Pfizer Inc Finance Manager Central and Eastern Europe – Human and Animal Health
1994 – 1998 Tyco Toys/Mattel Financial Controller – Toy manufacturing and distribution
1993 – 1994 Geest Europe Financial Controller – Food production and distribution
1990 – 1993 HCS-Belgium Financial Controller - IT service provider
1987 – 1990 KPMG Auditor
Education
MASTER IN APPLIED ECONOMICS | 1987 | UNIVERSITY OF ANTWERP
Tools & Processes:
MS Office (Word, PowerPoint, Excel) – HFM/Essbase – SAP User
Languages Personal Details
Dutch – native https://be.linkedin.com/in/yvodeserranno
English – full professional proficiency Muizenstraat 163, B1981 Hofstade
French – professional working proficiency ° 14/07/1964