Presentation i gave about near field communication at KHM / Lessius. The paper that goes with it can be found here: http://yves.eightroad.com The paper itself was written in dutch.

1. Marketing Communication Near field communication Stappaerts Yves

2. Introduction What is Near-Field Communication? RFID NFC Bluetooth Functions of NFC Usage of NFC

3. What is Near-Field Communication? Wireless communication method Small distance 10-20 cm Similar technologies RFID Bluetooth

4. RFID vs NFC Radio Frequence Identification RFID Tags Product data As resistor Writable Readable

5. Usage of RFID Alarm systems in malls Product detection in shopping cart Batch card

7. Functions of NFC Peer to Peer Read function Card emulator

8. Card Emulation Smart Card Batch card Bank card ...

9. Usage of NFC

10. Usage of NFC Since 2007 in Japan and South Korea NFC as mobile wallet 20 million users after the first year

11. NFC in Belgium Experiments of Belgacom PingPing Delhaize store Coca-Cola Test Machines Accor Services Test systemsin restaurants

12. NFC in Belgium New meal voucher at the end of 2010 As smart card IBBT examines the opportunity of NFC

13. Thank you for your attention