TenGift's executive summary.

1. AWESOME WAY OF GIFTING!
1 Har Sinai St.
Moveo Heart, Suite #5
Tel Aviv, 6581601, Israel
+972-54-422-6665
yuval@tengiftapp.com
www.tengiftapp.com
Milestones:
Problem:
Every employee is familiar with the tradition of buying a Group-Gift for social events
(birthdays, new-born babies, farewell, etc.) of his/her colleagues. In most cases, the
process of organizing the gift is extremely repetitive, carried out in the same
“old-fashioned” manner, where one employee runs around the office, driving everyone
crazy, trying to gather all the relevant people for the gift. So basically, a process which is
essentially meant to connect people is actually setting them apart!
Team:
Yuval Shafrir – CEO
Graduate of the integrated program of exact
sciences (Physics & Chemistry) from the Hebrew
University.
Zahi Fish - CMO
Experienced marketing strategist. Zahi holds large
knowledge of content and other inbound marketing
strategies.
Adam Shapell – CFO
Graduate in Government, Diplomacy and Strategy
from the IDC Hertzelia.
Samuel Herszaft - VP business development.
Former marketing manager of SAKAL. Holds BA and
MA in economics and public administration.
Eyal Makover - Technological Partner.
CEO & Co-Founder at Moveo, an innovative
software development company.
Competitive Advantage:
TenGift is positioned on the cross-section of 3 of the fastest growing industries: E-gift
cards, Crowd-funding and HR-Tech. The process of Group-Gifting has unique
characteristics, based on its’ different personas (Organizer, Participants, Celebrator and
Organization). Combining methods from these 3 industries allows TenGift to assist all
related personas and offer a new, comprehensive and tailor-made gifting experience, all
under one mobile platform.
Market:
Surprisingly (or not), the tradition of Group-Gifting is almost identical in every mid-large
organization (100+ employees), regardless of its business sector (i.e. accounting firms,
governmental entities, tech companies, etc.) and is widely common on a global scale. The
daily routine, in which employees are positioned 8-12 hours a day, beside a group of
previously-unknown people in the same physical region, creates unique relationships.
These loose yet frequent interactions, serve as the most fertile soil for Group-Gifts. In
most developed countries, over 50% of the workforce is employed in these types of
organizations.
Solution:
TenGift’s mobile app takes this clumsy process, facilitates it and creates an easy, fun and
personal way to cherish your colleagues’ events. TenGift app is an A to Z platform,
allowing each employee to easily organize a group of people, collect money, create a
unique wish and ultimately, get the perfect gift for their co-worker, all just a few clicks
away.
Over 75M employees only in the US!
Spending, on average $10 (per participant) on Group-Gifts!
5%5% 7%
11%
8%
10%
7%7%
40%
Less than 100
employees
36%
Over 100
employees
64%
US private sector workforce
by firm size
Q1 2017
Business Model:
TenGift brings a retail business model and applies it to the digital world, in a scalable way.
As a digital gift distributor, TenGift uses a revenue-share model in collaboration with its
providers, based on the industry’s common practices. A notable widespread norm among
gift card providers is selling credit in bulk at a lower rate. The reduced rate’s benchmark
starts at 15% for a purchase of gift cards worth only a few thousand USD. Thus, at least
15% of TenGift’s revenue is a potential gross-profit!
Over 1M Employees
in medium - Large
organizations.
Each participate in 12
gifts a year, on average.
Participants spend ₪20
on average per gift.
₪240M
Annual estimated TAM
size in Israel.
₪24M
10% market share
15%
Standard discount for
gift cards in bulk.
₪3.6M
Annual gross profit
only in Israel.
Israel’s case study
TenGift is an intra-organizational platform, built to solve
all the problems caused by the process of organizing a
Group-Gift for a colleague at work.
Time-consuming Unnecessary
friction
Impersonal Worthless generic
gifts
Top
Organizations1000+ Users
250 Paying
Users
50 Gifts
(15K Value)
Amazing
FeedbackAduption
Across Industries
Great
Coversion Rate