Fast fashion refers to quick production of inexpensive clothing in response to the latest trends seen on runways. Major retailers like Zara, H&M, and Topshop employ fast fashion strategies. Zara can produce a new design and get it to stores within two weeks, compared to the industry average of six months. H&M outsources production to over 800 factories in Europe and Asia to quickly produce clothing. Topshop also focuses on women's fashion and is known for quickly translating runway trends to affordable styles in stores.

1. Module 1 Introduction to e-Learning

5. Fast fashion Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka.It is claimed that Zara needs just two weeksto develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year.