Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Havas Media Brussels Newsletter December 2011
1. Newsletter
Edition of December 2011
MEDIA SPEND
January-October 2011
Source: CIM MDB (Rate card price)
Split by medium :
Top 20 :
Page 1/7
30/12/2011
2. Newsletter
Edition of December 2011
Split by economical group :
CINEMA
Kinepolis bought Brightfish
From now on, the cinema sales house belongs to the Kinepolis
Group. However, Brightfish will not become the in-house
sales house of Kinepolis and so will continue to sell media
space for the global market, included UGC and Utopolis
theatres.
Page 2/7
30/12/2011
3. Newsletter
Edition of December 2011
TV
What’s the TV ROI ?
VMMTV and GFK presented results of the 2nd wave of their TV ROI survey in the FMCG sector.
Investing more in TV seems to have a positive and significant impact on short term sales :
o For an additional investment of 50.000 euros in addition to
their actual monthly TV advertising budget, advertisers
reach on average 7,5% additional turnover (based on 300
brands present on TV on studied period : from January 2004
to August 2010). This positive trend seems to increase year
on year (from 7% in 2010 to 7.5% in 2011).
o The highest impact is recorded in food and personal hygiene
sectors; challenger brands and Heavy TV advertisers.
o On the other hand, if your brand disappears from TV breaks
during 1 year, the negative impact reaches -6% on your
short term sales.
Others
RTBF channels are focusing on lifting their channels :
o By reaching new target groups, for example with the launch of the new TV show « The
Voice » where the TV viewer has the possibility to interact with the program on Twitter
(comments showed during the program). On this occasion they show their new jingle
("participative & aspirational").
o Declination of the La Deux logo in many atmospheres and decors in link with the
program (sports, series, fiction & lifestyle).
o Regarding the La Trois jingle, it is inspired by the 9th art : cartoon.
Page 3/7
30/12/2011