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Newsletter
                                       Edition of December 2011



                         MEDIA SPEND




        January-October 2011
Source: CIM MDB (Rate card price)

       Split by medium :




       Top 20 :




                                                          Page 1/7
                                                        30/12/2011
Newsletter
                                              Edition of December 2011

   Split by economical group :




                    CINEMA




    Kinepolis bought Brightfish
   From now on, the cinema sales house belongs to the Kinepolis
    Group. However, Brightfish will not become the in-house
    sales house of Kinepolis and so will continue to sell media
    space for the global market, included UGC and Utopolis
    theatres.

                                                                     Page 2/7
                                                                   30/12/2011
Newsletter
                                               Edition of December 2011



                    TV




    What’s the TV ROI ?
   VMMTV and GFK presented results of the 2nd wave of their TV ROI survey in the FMCG sector.
   Investing more in TV seems to have a positive and significant impact on short term sales :
        o For an additional investment of 50.000 euros in addition to
             their actual monthly TV advertising budget, advertisers
             reach on average 7,5% additional turnover (based on 300
             brands present on TV on studied period : from January 2004
             to August 2010). This positive trend seems to increase year
             on year (from 7% in 2010 to 7.5% in 2011).
        o The highest impact is recorded in food and personal hygiene
             sectors; challenger brands and Heavy TV advertisers.
        o On the other hand, if your brand disappears from TV breaks
             during 1 year, the negative impact reaches -6% on your
             short term sales.




    Others
   RTBF channels are focusing on lifting their channels :
        o By reaching new target groups, for example with the launch of the new TV show « The
            Voice » where the TV viewer has the possibility to interact with the program on Twitter
            (comments showed during the program). On this occasion they show their new jingle
            ("participative & aspirational").
        o Declination of the La Deux logo in many atmospheres and decors in link with the
            program (sports, series, fiction & lifestyle).
        o Regarding the La Trois jingle, it is inspired by the 9th art : cartoon.




                                                                                            Page 3/7
                                                                                          30/12/2011
Newsletter
                                                                                         Edition of December 2011



                                         PRINT




              CIM Print - Magazines 3rd Quarter'11 Statement Print

             Magazines are in a bad state this in 2011. After some titles disappearing (Goedele, Glam’it,
              Gentlemen – see on next page, …), the last circulation figures also reflect this negative trend.
Total Circulation
Total Circulation
TV Programs                          2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Ciné Télé Revue                             336.400             331.718             329.806             325.081             322.388             317.210             312.479          -1%            -5%
TV Programs                          2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Dag Allemaal                                431.877             428.434             428.519             422.067             422.105             422.370             414.757          -2%            -3%
Ciné Télé Revue                             336.400             331.718             329.806             325.081             322.388             317.210             312.479          -1%            -5%
Humo                                        223.658             221.358             219.951             216.044             211.507             208.011             203.221          -2%            -8%
Dag Allemaal                                431.877             428.434             428.519             422.067             422.105             422.370             414.757          -2%            -3%
Story                                       159.116             161.542             164.278             164.318             166.803             166.222             164.997          -1%             0%
Humo                                        223.658             221.358             219.951             216.044             211.507             208.011             203.221          -2%            -8%
Teve-Blad                                   145.087             142.531             140.247             137.703             136.025             134.616             133.906          -1%            -5%
Story                                       159.116             161.542             164.278             164.318             166.803             166.222             164.997          -1%             0%
Tv Familie + Blik                           129.458             126.408             126.289             121.434             118.947             116.444             112.568          -3%           -11%
Teve-Blad                                   145.087             142.531             140.247             137.703             136.025             134.616             133.906          -1%            -5%
Tv Gids Primo                               101.607             101.798             101.848             100.634               98.466              96.546              94.309         -2%            -7%
Tv Familie + Blik                           129.458             126.408             126.289             121.434             118.947             116.444             112.568          -3%           -11%
Moustique                                     98.335              97.615              97.226              96.032              93.868              91.678              88.176         -4%            -9%
Tv Gids Primo                               101.607             101.798             101.848             100.634               98.466              96.546              94.309         -2%            -7%
Télépocket                                    45.554              44.752              43.887              42.940              41.981              40.997              40.268         -2%            -8%
Moustique                                     98.335              97.615              97.226              96.032              93.868              91.678              88.176         -4%            -9%
Télé Star                                     89.598              88.001              86.203              84.803              83.507              82.550              81.568         -1%            -5%
Télépocket                                    45.554              44.752              43.887              42.940              41.981              40.997              40.268         -2%            -8%
Télépro                                     134.225             131.961             129.469             127.706             126.661             125.737             125.150           0%            -3%
Télé Star                                     89.598              88.001              86.203              84.803              83.507              82.550              81.568         -1%            -5%
Be TV Magazine                              139.380             137.304             135.778             153.351             151.651             151.112             153.234           1%           13%
Télépro                                     134.225             131.961             129.469             127.706             126.661             125.737             125.150           0%            -3%
Be TV Magazine                              139.380             137.304             135.778             153.351             151.651             151.112             153.234           1%           13%
News/Lifestyle Weeklies              2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Knack
              -
News/Lifestyle Weeklies
Le Vif L'Express       Red figures for TV weeklies on a quarterly evolution, but not really dramatic (generally less
                                            119.984
                                     2009 Q2-2010 Q1
                                              76.639
                                                                118.359
                                                         2009 Q3-2010 Q2
                                                                  75.347
                                                                                    117.482
                                                                             2009 Q4-2010 Q3
                                                                                      74.334
                                                                                                        116.964
                                                                                                 2010 Q1-2010 Q4
                                                                                                          73.362
                                                                                                                            116.749
                                                                                                                     2010 Q2-2011 Q1
                                                                                                                              72.671
                                                                                                                                                116.213
                                                                                                                                         2010 Q3-2011 Q2
                                                                                                                                                  71.648
                                                                                                                                                                    115.349
                                                                                                                                                             2010 Q4-2011 Q3
                                                                                                                                                                      70.702
                                                                                                                                                                                     -1%
                                                                                                                                                                                   Evol Q.
                                                                                                                                                                                     -1%
                                                                                                                                                                                                    -2%
                                                                                                                                                                                                Evol 1 year
                                                                                                                                                                                                    -5%
Knack                                       119.984             118.359             117.482             116.964             116.749             116.213             115.349          -1%            -2%
Weekend Knack
Le Vif L'Express
Weekend Vif
                       than 3% regression). 119.984
                                              76.639
                                              76.639
                                                                118.359
                                                                  75.347
                                                                  75.347
                                                                                    117.482
                                                                                      74.334
                                                                                      74.334
                                                                                                        116.964
                                                                                                          73.362
                                                                                                          73.362
                                                                                                                            116.749
                                                                                                                              72.671
                                                                                                                              72.671
                                                                                                                                                116.213
                                                                                                                                                  71.648
                                                                                                                                                  71.648
                                                                                                                                                                    115.349
                                                                                                                                                                      70.702
                                                                                                                                                                      70.702
                                                                                                                                                                                     -1%
                                                                                                                                                                                     -1%
                                                                                                                                                                                     -1%
                                                                                                                                                                                                    -2%
                                                                                                                                                                                                    -5%
                                                                                                                                                                                                    -5%
Weekend Knack
Weekend Vif   -
Le Soir Magazine       Worse results on a yearly base where almost all circulations are in decrease, especially for
                                            119.984
                                              57.947
                                              76.639
                                                                118.359
                                                                  57.123
                                                                  75.347
                                                                                    117.482
                                                                                      55.657
                                                                                      74.334
                                                                                                        116.964
                                                                                                          54.508
                                                                                                          73.362
                                                                                                                            116.749
                                                                                                                              54.451
                                                                                                                              72.671
                                                                                                                                                116.213
                                                                                                                                                  55.176
                                                                                                                                                  71.648
                                                                                                                                                                    115.349
                                                                                                                                                                      56.239
                                                                                                                                                                      70.702
                                                                                                                                                                                     -1%
                                                                                                                                                                                      2%
                                                                                                                                                                                     -1%
                                                                                                                                                                                                    -2%
                                                                                                                                                                                                     1%
                                                                                                                                                                                                    -5%
                       TV Familie (-11%), Moustique (-9%), Télé Pocket and TV Gids (-8% and -7%). Only Be TV
Paris Match                                   44.172              44.507              44.902              45.225              45.138              46.727              47.550          2%             6%
Le Soir Magazine                              57.947              57.123              55.657              54.508              54.451              55.176              56.239          2%             1%
Paris Match                                   44.172              44.507              44.902              45.225              45.138              46.727              47.550          2%             6%
Families
De Bond
                       circulation shows an increase of +13%, as Story is stable.
                                     2009 Q2-2010 Q1
                                            284.732
                                                         2009 Q3-2010 Q2
                                                                284.331
                                                                             2009 Q4-2010 Q3
                                                                                    284.082
                                                                                                 2010 Q1-2010 Q4
                                                                                                        283.226
                                                                                                                     2010 Q2-2011 Q1
                                                                                                                            279.702
                                                                                                                                         2010 Q3-2011 Q2
                                                                                                                                                279.210
                                                                                                                                                             2010 Q4-2011 Q3
                                                                                                                                                                    278.809
                                                                                                                                                                                   Evol Q.
                                                                                                                                                                                      0%
                                                                                                                                                                                                Evol 1 year
                                                                                                                                                                                                    -2%
Families                             2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Le Ligueur                                    51.589              51.036              50.367              48.870              47.848              47.238              46.230         -2%            -8%
De Bond                                     284.732             284.331             284.082             283.226             279.702             279.210             278.809           0%            -2%
Parents                                        5.104               5.378               5.228               5.160               5.158               4.900               4.850         -1%            -7%
Le Ligueur                                    51.589              51.036              50.367              48.870              47.848              47.238              46.230         -2%            -8%
Parents                                        5.104               5.378               5.228               5.160               5.158               4.900               4.850         -1%            -7%
Women                                2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Flair NL                                    119.699             118.274             118.801             117.714             118.903             117.721             116.280          -1%            -2%
Women                                2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
Flair FR                                      43.742              43.691              43.482              43.791              43.001              42.328              41.979         -1%            -3%
Flair NL                                    119.699             118.274             118.801             117.714             118.903             117.721             116.280          -1%            -2%
Libelle                                     223.601             225.956             228.264             226.673             224.700             224.044             223.040           0%            -2%
Flair FR                                      43.742              43.691              43.482              43.791              43.001              42.328              41.979         -1%            -3%
Femmes D'Aujourd'hui                        100.779             100.731             101.019             100.431               99.687              98.218              96.493         -2%            -4%
Libelle                                     223.601             225.956             228.264             226.673             224.700             224.044             223.040           0%            -2%
Point De Vue                                  31.620              31.906              32.100              31.942              31.891              31.987              31.897          0%            -1%
FemmesTotal Circulation
           D'Aujourd'hui                    100.779             100.731             101.019             100.431               99.687              98.218              96.493         -2%            -4%
Elle Belgïe + Elle Belgique                   43.276              41.819              43.175              43.114              42.289              42.289              40.983         -3%            -5%
Point De Vue                                  31.620              31.906              32.100              31.942              31.891              31.987              31.897          0%            -1%
Feeling                                       77.344              75.852              73.815              72.830              72.517              72.741              71.583         -2%            -3%
Elle Belgïe +Programs
          TV Elle Belgique                    43.276
                                            2009 Q2-2010 Q1       41.819
                                                                2009 Q3-2010 Q2       43.175
                                                                                    2009 Q4-2010 Q3       43.114
                                                                                                        2010 Q1-2010 Q4       42.289
                                                                                                                            2010 Q2-2011 Q1       42.289
                                                                                                                                                2010 Q3-2011 Q2       40.983
                                                                                                                                                                    2010 Q4-2011 Q3  -3%     Evol Q.-5% Evol 1 year
Gael                                          38.336              38.767              38.897              37.994              37.829              37.737              36.239         -4%            -7%
Feeling Ciné Télé Revue                       77.344 336.400      75.852 331.718      73.815 329.806      72.830 325.081      72.517 322.388      72.741 317.210      71.583 312.479 -2%      -1% -3%        -5%
Goedele                                       55.301              51.758              49.682              48.751              49.185              48.103              45.644         -5%            -8%
Gael      Dag Allemaal                        38.336 431.877      38.767 428.434      38.897 428.519      37.994 422.067      37.829 422.105      37.737 422.370      36.239 414.757 -4%      -2% -7%        -3%
Glam'it                                       20.636              19.521              17.131              15.277              15.555              13.891              13.981          1%           -18%
Goedele Humo                                  55.301 223.658      51.758 221.358      49.682 219.951      48.751 216.044      49.185 211.507      48.103 208.011      45.644 203.221 -5%      -2% -8%        -8%
Marie-Claire Belgïe                           12.361              12.730              12.747              12.920              12.818              12.622              12.169         -4%            -5%
Glam'it Story                                 20.636 159.116      19.521 161.542      17.131 164.278      15.277 164.318      15.555 166.803      13.891 166.222      13.981 164.997 1%       -1% -18%       0%
Marie-Claire Belgique                         20.417              19.651              19.393              19.497              20.081              20.161              20.330          1%             5%
          Teve-Blad
Marie-Claire Belgïe                           12.361 145.087      12.730 142.531      12.747 140.247      12.920 137.703      12.818 136.025      12.622 134.616      12.169 133.906 -4%      -1% -5%        -5%
Psychologies                                  13.408              13.067              12.753              13.332              14.395              15.395              16.808          9%           32%
Marie-Claire Belgique Blik
          Tv Familie +                        20.417 129.458      19.651 126.408      19.393 126.289      19.497 121.434      20.081 118.947      20.161 116.444      20.330 112.568 1%       -3% 5%        -11%
Evita (Vitaya)                                65.060              61.934              57.731              55.386              57.498              58.532              59.099          1%             2%
          Tv Gids Primo
Psychologies                                  13.408 101.607      13.067 101.798      12.753 101.848      13.332 100.634      14.395 98.466       15.395 96.546       16.808 94.309 9%        -2% 32%        -7%
Goed Gevoel                                   77.694              84.847              85.758              84.673              84.987              84.977              83.600         -2%            -3%
          Moustique
Evita (Vitaya)                                65.060 98.335       61.934 97.615       57.731 97.226       55.386 96.032       57.498 93.868       58.532 91.678       59.099 88.176 1%        -4% 2%         -9%
Top Santé                                     45.583              45.760              46.324              47.394              43.638              46.308              45.833         -1%            -1%
          Télépocket
Goed Gevoel                                   77.694 45.554       84.847 44.752       85.758 43.887       84.673 42.940       84.987 41.981       84.977 40.997       83.600 40.268 -2%       -2% -3%        -8%
Genieten                                      14.444              13.389              13.235              12.250              11.950              11.637              10.922         -6%           -17%
Top Santé Star
          Télé                                45.583 89.598       45.760 88.001       46.324 86.203       47.394 84.803       43.638 83.507       46.308 82.550       45.833 81.568 -1%       -1% -1%        -5%
L'Evénement                                    7.317               6.559               6.613               6.459               6.550               6.764               6.551         -3%            -1%
GenietenTélépro                               14.444 134.225      13.389 131.961      13.235 129.469      12.250 127.706      11.950 126.661      11.637 125.737      10.922 125.150 -6%       0% -17%       -3%
Vrouw & Wereld                                92.581              92.565              91.751              89.787              87.376              84.099              83.658         -1%            -9%
L'EvénementTV Magazine
          Be                                   7.317 139.380       6.559 137.304       6.613 135.778       6.459 153.351       6.550 151.651       6.764 151.112       6.551 153.234 -3%       1% -1%       13%
Vrouw & Wereld
Men           -        The women sector shows a negative trend in general, on both bases. The only positive
          News/Lifestyle Weeklies
                                              92.581
                                     2009 Q2-2010 Q1
                                            2009 Q2-2010 Q1
                                                                  92.565
                                                         2009 Q3-2010 Q2
                                                                2009 Q3-2010 Q2
                                                                                      91.751
                                                                             2009 Q4-2010 Q3
                                                                                                          89.787
                                                                                                 2010 Q1-2010 Q4
                                                                                    2009 Q4-2010 Q3
                                                                                                                              87.376
                                                                                                                     2010 Q2-2011 Q1
                                                                                                        2010 Q1-2010 Q4
                                                                                                                                                  84.099
                                                                                                                                         2010 Q3-2011 Q2
                                                                                                                            2010 Q2-2011 Q1
                                                                                                                                                                      83.658
                                                                                                                                                             2010 Q4-2011 Q3
                                                                                                                                                2010 Q3-2011 Q2     2010 Q4-2011 Q3
                                                                                                                                                                                     -1%
                                                                                                                                                                                   Evol Q.
                                                                                                                                                                                                    -9%
                                                                                                                                                                                                Evol 1 year
                                                                                                                                                                                             Evol Q.    Evol 1 year
Ché
Men       Knack
Menzo Le Vif L'Express exception is Psychologies with +9% on a quarterly point of view and +32% on a yearly base
                                              23.132
                                               4.856
                                                                  22.707
                                                                   4.593
                                                                             2009
                                                                                      22.367
                                                                                       4.438
                                                                                                 2010
                                                                                                          24.457
                                                                                                           4.226
                                                                                                                     2010
                                                                                                                              24.472
                                                                                                                               3.620
                                                                                                                                         2010
                                                                                                                                                  25.342
                                                                                                                                                   3.668
                                                                                                                                                             2010
                                                                                                                                                                      25.168
                                     2009 Q2-2010 Q1119.984 Q3-2010 Q2118.359 Q4-2010 Q3117.482 Q1-2010 Q4116.964 Q2-2011 Q1116.749 Q3-2011 Q2116.213 Q4-2011 Q3115.349
                                                         2009
                                                                                                                                                                       3.798
                                                                                                                                                                                     -1%
                                                                                                                                                                                   Evol Q.
                                                                                                                                                                                      4%
                                                                                                                                                                                                   13%
                                                                                                                                                                                              -1% 1 year -2%
                                                                                                                                                                                                Evol
                                                                                                                                                                                                   -14%
Ché                                           23.132 76.639       22.707 75.347       22.367 74.334       24.457 73.362       24.472 72.671       25.342 71.648       25.168 70.702 -1%       -1% 13%        -5%
P - Magazine  -
Menzo Weekend Knack
Sport Magazine N+F
                        Negative evolutions on both bases for Families, most of all for Le Ligueur and Parents
                                              56.433 119.984
                                               4.856
                                              55.607
                                                                  55.746 118.359
                                                                   4.593
                                                                  55.096
                                                                                      55.185 117.482
                                                                                       4.438
                                                                                      54.188
                                                                                                          54.924 116.964
                                                                                                           4.226
                                                                                                          53.632
                                                                                                                              53.827 116.749
                                                                                                                               3.620
                                                                                                                              53.325
                                                                                                                                                  52.743 116.213
                                                                                                                                                   3.668
                                                                                                                                                  52.896
                                                                                                                                                                      51.205 115.349 -3%
                                                                                                                                                                       3.798
                                                                                                                                                                      52.322
                                                                                                                                                                                      4%
                                                                                                                                                                                     -1%
                                                                                                                                                                                                    -7%
                                                                                                                                                                                              -1% -14%
                                                                                                                                                                                                    -3%
                                                                                                                                                                                                             -2%
          Weekend Vif
P - Magazine
MoniteurLe Soir Magazine
           Automobile
Sport Magazine N+F
                        on the yearly comparison (-8% and -7%).
                                              56.433 76.639
                                              23.325 57.947
                                              55.607
                                                                  55.746 75.347
                                                                  23.571 57.123
                                                                  55.096
                                                                                      55.185 74.334
                                                                                      23.148 55.657
                                                                                      54.188
                                                                                                          54.924 73.362
                                                                                                          22.697 54.508
                                                                                                          53.632
                                                                                                                              53.827 72.671
                                                                                                                              22.453 54.451
                                                                                                                              53.325
                                                                                                                                                  52.743 71.648
                                                                                                                                                  22.403 55.176
                                                                                                                                                  52.896
                                                                                                                                                                      51.205 70.702 -3%
                                                                                                                                                                      22.031 56.239 -2%
                                                                                                                                                                      52.322         -1%
                                                                                                                                                                                              -1% -7%
                                                                                                                                                                                               2% -5%
                                                                                                                                                                                                    -3%
                                                                                                                                                                                                             -5%
                                                                                                                                                                                                             1%
Autogids                                      18.923              19.091              18.793              18.476              18.321              18.329              18.015         -2%            -4%
MoniteurParis Match
           Automobile                         23.325 44.172       23.571 44.507       23.148 44.902       22.697 45.225       22.453 45.138       22.403 46.727       22.031 47.550 -2%        2% -5%        6%
Autowereld                                    13.231              13.293              13.234              12.789              12.535              13.267              12.726         -4%            -4%
Autogids                                      18.923              19.091              18.793              18.476              18.321              18.329              18.015         -2%            -4%
AutowereldFamilies                          2009 Q2-2010 Q1
                                              13.231            2009 Q3-2010 Q2
                                                                  13.293            2009 Q4-2010 Q3
                                                                                      13.234            2010 Q1-2010 Q4
                                                                                                          12.789            2010 Q2-2011 Q1
                                                                                                                              12.535            2010 Q3-2011 Q2
                                                                                                                                                  13.267            2010 Q4-2011 Q3
                                                                                                                                                                      12.726         -4%     Evol Q.-4% Evol 1 year
Home De Bond                         2009 Q2-2010 Q1284.732 Q3-2010 Q2284.331 Q4-2010 Q3284.082 Q1-2010 Q4283.226 Q2-2011 Q1279.702 Q3-2011 Q2279.210 Q4-2011 Q3278.809
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.     0% 1 year -2%
                                                                                                                                                                                                Evol
Déco Idées + Actief Wonen                     30.335              31.474              31.255              30.588              31.217              30.964              31.698          2%      -2% 1%
Home Le Ligueur                      2009 Q2-2010 Q1 51.589 Q3-2010 Q2 51.036 Q4-2010 Q3 50.367 Q1-2010 Q4 48.870 Q2-2011 Q1 47.848 Q3-2011 Q2 47.238 Q4-2011 Q3 46.230
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.      Evol 1 year -8%
Feeling Wonen
          Parents                             21.260 5.104        20.573 5.378        19.172 5.228        19.083 5.160        17.685 5.158        19.752 4.900        20.660 4.850 5%         -1% 8%         -7%
Déco Idées + Actief Wonen                     30.335              31.474              31.255              30.588              31.217              30.964              31.698          2%             1%
Gael Maison                                   17.931              17.368              16.923              16.227              15.805              17.120              16.798         -2%            -1%
Feeling Wonen                                 21.260              20.573              19.172              19.083              17.685              19.752              20.660          5%             8%
Art et Décoration
          Women                                9.589
                                            2009 Q2-2010 Q1        9.867
                                                                2009 Q3-2010 Q2        9.958
                                                                                    2009 Q4-2010 Q3       10.106
                                                                                                        2010 Q1-2010 Q4       10.120
                                                                                                                            2010 Q2-2011 Q1        9.667
                                                                                                                                                2010 Q3-2011 Q2        9.538
                                                                                                                                                                    2010 Q4-2011 Q3  -1%     Evol Q.-4% Evol 1 year
Gael Maison                                   17.931              17.368              16.923              16.227              15.805              17.120              16.798         -2%            -1%
Elle Décoration
          Flair NL                             3.382 119.699       3.319 118.274       3.364 118.801       3.485               3.696               3.834 117.721       3.895 116.280 2%       -1% 16%
Art et Décoration                              9.589               9.867               9.958              10.106 117.714      10.120 118.903       9.667               9.538         -1%            -4%      -2%
Nest fr + Flair FR
           nl                               143.637 43.742      137.138 43.691      137.987 43.482      139.128 43.791      137.400 43.001      136.798 42.328      136.287 41.979 0%               -1%
                                                                                                                                                                                              -1% 16%        -3%
Elle Décoration                                3.382               3.319               3.364               3.485               3.696               3.834               3.895          2%
Nest fr + Libelle
           nl                               143.637 223.601     137.138 225.956     137.987 228.264     139.128 226.673     137.400 224.700     136.798 224.044     136.287 223.040 0%         0% -1%        -2%
TourismFemmes D'Aujourd'hui          2009 Q2-2010 Q1100.779 Q3-2010 Q2100.731 Q4-2010 Q3101.019 Q1-2010 Q4100.431 Q2-2011 Q1 99.687 Q3-2011 Q2 98.218 Q4-2011 Q3 96.493
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.    -2% 1 year -4%
                                                                                                                                                                                                Evol
Grande fr + nl De Vue
          Point                               19.306 31.620       17.812 31.906       17.051 32.100       16.500 31.942       15.812 31.891       14.642 31.987       13.828 31.897 -6%        0% -19%       -1%
Tourism                              2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
VoyagesElle Belgïe + Elle Belgique
           Voyages                             2.691 43.276        2.741 41.819        2.839 43.175        2.791 43.114        2.830 42.289        3.005 42.289        2.905 40.983 -3%       -3% 2%         -5%
Grande fr + nl                                19.306              17.812              17.051              16.500              15.812              14.642              13.828         -6%           -19%
Touring Explorer N
          Feeling                           201.466 77.344      200.931 75.852      200.349 73.815      198.744 72.830      197.646 72.517      195.742 72.741      194.369 71.583 -1%        -2% -3%        -3%
Voyages Voyages                                2.691               2.741               2.839               2.791               2.830               3.005               2.905         -3%             2%
Touring Explorer F
          Gael
Touring Explorer N
                                            228.612 38.336
                                            201.466
                                                                228.352 38.767
                                                                200.931
                                                                                    227.920 38.897
                                                                                    200.349
                                                                                                        226.202 37.994
                                                                                                        198.744
                                                                                                                            224.809 37.829
                                                                                                                            197.646
                                                                                                                                                222.402 37.737
                                                                                                                                                195.742                   Page 4/7
                                                                                                                                                                    220.572 36.239 -1%
                                                                                                                                                                    194.369          -1%
                                                                                                                                                                                              -4% -3%
                                                                                                                                                                                                    -3%
                                                                                                                                                                                                             -7%
Uit Magazine
          Goedele                           288.844 55.301      291.615 51.758      293.178 49.682      296.308 48.751      299.706 49.185      302.495 48.103      302.023 45.644 0%         -5% 3%         -8%
Touring Explorer F
          Glam'it
                                            228.612
                                                      20.636
                                                                228.352
                                                                          19.521
                                                                                    227.920
                                                                                              17.131
                                                                                                        226.202
                                                                                                                  15.277
                                                                                                                            224.809
                                                                                                                                      15.555
                                                                                                                                                222.402
                                                                                                                                                          13.891        30/12/2011
                                                                                                                                                                    220.572
                                                                                                                                                                              13.981
                                                                                                                                                                                     -1%
                                                                                                                                                                                               1%
                                                                                                                                                                                                    -3%
                                                                                                                                                                                                            -18%
Uit Magazine                                288.844             291.615             293.178             296.308             299.706             302.495             302.023           0%             3%
Business  Marie-Claire Belgïe        2009 Q2-2010 Q1 12.361 Q3-2010 Q2 12.730 Q4-2010 Q3 12.747 Q1-2010 Q4 12.920 Q2-2011 Q1 12.818 Q3-2011 Q2 12.622 Q4-2011 Q3 12.169
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.    -4% 1 year -5%
                                                                                                                                                                                                Evol
Trends +Marie-Claire Belgique
           Trends-Tendances                   39.288 20.417       38.710 19.651       38.670 19.393       39.169 19.497       39.624 20.081       40.127 20.161       40.009 20.330 0%         1% 3%         5%
Business                             2009 Q2-2010 Q1     2009 Q3-2010 Q2     2009 Q4-2010 Q3     2010 Q1-2010 Q4     2010 Q2-2011 Q1     2010 Q3-2011 Q2     2010 Q4-2011 Q3       Evol Q.      Evol 1 year
          Psychologies                                13.408              13.067              12.753              13.332              14.395              15.395              16.808           9%           32%
Trends + Trends-Tendances                     39.288              38.710              38.670              39.169              39.624              40.127              40.009          0%             3%
CookingEvita (Vitaya)                2009 Q2-2010 Q1 65.060 Q3-2010 Q2 61.934 Q4-2010 Q3 57.731 Q1-2010 Q4 55.386 Q2-2011 Q1 57.498 Q3-2011 Q2 58.532 Q4-2011 Q3 59.099
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.     1% 1 year 2%
                                                                                                                                                                                                Evol
Ambiance N+FGevoel
          Goed                                31.097 77.694       30.820 84.847       30.669 85.758       30.252 84.673       30.073 84.987       29.959 84.977       29.411 83.600 -2%       -2% -4%        -3%
CookingTop Santé                     2009 Q2-2010 Q1 45.583 Q3-2010 Q2 45.760 Q4-2010 Q3 46.324 Q1-2010 Q4 47.394 Q2-2011 Q1 43.638 Q3-2011 Q2 46.308 Q4-2011 Q3 45.833
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.    -1% 1 year -1%
                                                                                                                                                                                                Evol
Ambiance N+F                                  31.097              30.820              30.669              30.252              30.073              29.959              29.411         -2%      -6% -4%
Young Genieten                       2009 Q2-2010 Q1 14.444 Q3-2010 Q2 13.389 Q4-2010 Q3 13.235 Q1-2010 Q4 12.250 Q2-2011 Q1 11.950 Q3-2011 Q2 11.637 Q4-2011 Q3 10.922
                                                         2009                2009                2010                2010                2010                2010                  Evol Q.      Evol 1 year-17%
          L'Evénement                                  7.317               6.559               6.613               6.459               6.550               6.764               6.551          -3%            -1%
Havas Media Brussels Newsletter December 2011
Havas Media Brussels Newsletter December 2011
Havas Media Brussels Newsletter December 2011

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Havas Media Brussels Newsletter December 2011

  • 1. Newsletter Edition of December 2011 MEDIA SPEND January-October 2011 Source: CIM MDB (Rate card price)  Split by medium :  Top 20 : Page 1/7 30/12/2011
  • 2. Newsletter Edition of December 2011  Split by economical group : CINEMA Kinepolis bought Brightfish  From now on, the cinema sales house belongs to the Kinepolis Group. However, Brightfish will not become the in-house sales house of Kinepolis and so will continue to sell media space for the global market, included UGC and Utopolis theatres. Page 2/7 30/12/2011
  • 3. Newsletter Edition of December 2011 TV What’s the TV ROI ?  VMMTV and GFK presented results of the 2nd wave of their TV ROI survey in the FMCG sector.  Investing more in TV seems to have a positive and significant impact on short term sales : o For an additional investment of 50.000 euros in addition to their actual monthly TV advertising budget, advertisers reach on average 7,5% additional turnover (based on 300 brands present on TV on studied period : from January 2004 to August 2010). This positive trend seems to increase year on year (from 7% in 2010 to 7.5% in 2011). o The highest impact is recorded in food and personal hygiene sectors; challenger brands and Heavy TV advertisers. o On the other hand, if your brand disappears from TV breaks during 1 year, the negative impact reaches -6% on your short term sales. Others  RTBF channels are focusing on lifting their channels : o By reaching new target groups, for example with the launch of the new TV show « The Voice » where the TV viewer has the possibility to interact with the program on Twitter (comments showed during the program). On this occasion they show their new jingle ("participative & aspirational"). o Declination of the La Deux logo in many atmospheres and decors in link with the program (sports, series, fiction & lifestyle). o Regarding the La Trois jingle, it is inspired by the 9th art : cartoon. Page 3/7 30/12/2011
  • 4. Newsletter Edition of December 2011 PRINT CIM Print - Magazines 3rd Quarter'11 Statement Print  Magazines are in a bad state this in 2011. After some titles disappearing (Goedele, Glam’it, Gentlemen – see on next page, …), the last circulation figures also reflect this negative trend. Total Circulation Total Circulation TV Programs 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5% TV Programs 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3% Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5% Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8% Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3% Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0% Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8% Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5% Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0% Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11% Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5% Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7% Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11% Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9% Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7% Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8% Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9% Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5% Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8% Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3% Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5% Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13% Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3% Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13% News/Lifestyle Weeklies 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Knack - News/Lifestyle Weeklies Le Vif L'Express Red figures for TV weeklies on a quarterly evolution, but not really dramatic (generally less 119.984 2009 Q2-2010 Q1 76.639 118.359 2009 Q3-2010 Q2 75.347 117.482 2009 Q4-2010 Q3 74.334 116.964 2010 Q1-2010 Q4 73.362 116.749 2010 Q2-2011 Q1 72.671 116.213 2010 Q3-2011 Q2 71.648 115.349 2010 Q4-2011 Q3 70.702 -1% Evol Q. -1% -2% Evol 1 year -5% Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2% Weekend Knack Le Vif L'Express Weekend Vif than 3% regression). 119.984 76.639 76.639 118.359 75.347 75.347 117.482 74.334 74.334 116.964 73.362 73.362 116.749 72.671 72.671 116.213 71.648 71.648 115.349 70.702 70.702 -1% -1% -1% -2% -5% -5% Weekend Knack Weekend Vif - Le Soir Magazine Worse results on a yearly base where almost all circulations are in decrease, especially for 119.984 57.947 76.639 118.359 57.123 75.347 117.482 55.657 74.334 116.964 54.508 73.362 116.749 54.451 72.671 116.213 55.176 71.648 115.349 56.239 70.702 -1% 2% -1% -2% 1% -5% TV Familie (-11%), Moustique (-9%), Télé Pocket and TV Gids (-8% and -7%). Only Be TV Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6% Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1% Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6% Families De Bond circulation shows an increase of +13%, as Story is stable. 2009 Q2-2010 Q1 284.732 2009 Q3-2010 Q2 284.331 2009 Q4-2010 Q3 284.082 2010 Q1-2010 Q4 283.226 2010 Q2-2011 Q1 279.702 2010 Q3-2011 Q2 279.210 2010 Q4-2011 Q3 278.809 Evol Q. 0% Evol 1 year -2% Families 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8% De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2% Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7% Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8% Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7% Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2% Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3% Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2% Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2% Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3% Femmes D'Aujourd'hui 100.779 100.731 101.019 100.431 99.687 98.218 96.493 -2% -4% Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2% Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1% FemmesTotal Circulation D'Aujourd'hui 100.779 100.731 101.019 100.431 99.687 98.218 96.493 -2% -4% Elle Belgïe + Elle Belgique 43.276 41.819 43.175 43.114 42.289 42.289 40.983 -3% -5% Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1% Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3% Elle Belgïe +Programs TV Elle Belgique 43.276 2009 Q2-2010 Q1 41.819 2009 Q3-2010 Q2 43.175 2009 Q4-2010 Q3 43.114 2010 Q1-2010 Q4 42.289 2010 Q2-2011 Q1 42.289 2010 Q3-2011 Q2 40.983 2010 Q4-2011 Q3 -3% Evol Q.-5% Evol 1 year Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7% Feeling Ciné Télé Revue 77.344 336.400 75.852 331.718 73.815 329.806 72.830 325.081 72.517 322.388 72.741 317.210 71.583 312.479 -2% -1% -3% -5% Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8% Gael Dag Allemaal 38.336 431.877 38.767 428.434 38.897 428.519 37.994 422.067 37.829 422.105 37.737 422.370 36.239 414.757 -4% -2% -7% -3% Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18% Goedele Humo 55.301 223.658 51.758 221.358 49.682 219.951 48.751 216.044 49.185 211.507 48.103 208.011 45.644 203.221 -5% -2% -8% -8% Marie-Claire Belgïe 12.361 12.730 12.747 12.920 12.818 12.622 12.169 -4% -5% Glam'it Story 20.636 159.116 19.521 161.542 17.131 164.278 15.277 164.318 15.555 166.803 13.891 166.222 13.981 164.997 1% -1% -18% 0% Marie-Claire Belgique 20.417 19.651 19.393 19.497 20.081 20.161 20.330 1% 5% Teve-Blad Marie-Claire Belgïe 12.361 145.087 12.730 142.531 12.747 140.247 12.920 137.703 12.818 136.025 12.622 134.616 12.169 133.906 -4% -1% -5% -5% Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32% Marie-Claire Belgique Blik Tv Familie + 20.417 129.458 19.651 126.408 19.393 126.289 19.497 121.434 20.081 118.947 20.161 116.444 20.330 112.568 1% -3% 5% -11% Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2% Tv Gids Primo Psychologies 13.408 101.607 13.067 101.798 12.753 101.848 13.332 100.634 14.395 98.466 15.395 96.546 16.808 94.309 9% -2% 32% -7% Goed Gevoel 77.694 84.847 85.758 84.673 84.987 84.977 83.600 -2% -3% Moustique Evita (Vitaya) 65.060 98.335 61.934 97.615 57.731 97.226 55.386 96.032 57.498 93.868 58.532 91.678 59.099 88.176 1% -4% 2% -9% Top Santé 45.583 45.760 46.324 47.394 43.638 46.308 45.833 -1% -1% Télépocket Goed Gevoel 77.694 45.554 84.847 44.752 85.758 43.887 84.673 42.940 84.987 41.981 84.977 40.997 83.600 40.268 -2% -2% -3% -8% Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17% Top Santé Star Télé 45.583 89.598 45.760 88.001 46.324 86.203 47.394 84.803 43.638 83.507 46.308 82.550 45.833 81.568 -1% -1% -1% -5% L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1% GenietenTélépro 14.444 134.225 13.389 131.961 13.235 129.469 12.250 127.706 11.950 126.661 11.637 125.737 10.922 125.150 -6% 0% -17% -3% Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9% L'EvénementTV Magazine Be 7.317 139.380 6.559 137.304 6.613 135.778 6.459 153.351 6.550 151.651 6.764 151.112 6.551 153.234 -3% 1% -1% 13% Vrouw & Wereld Men - The women sector shows a negative trend in general, on both bases. The only positive News/Lifestyle Weeklies 92.581 2009 Q2-2010 Q1 2009 Q2-2010 Q1 92.565 2009 Q3-2010 Q2 2009 Q3-2010 Q2 91.751 2009 Q4-2010 Q3 89.787 2010 Q1-2010 Q4 2009 Q4-2010 Q3 87.376 2010 Q2-2011 Q1 2010 Q1-2010 Q4 84.099 2010 Q3-2011 Q2 2010 Q2-2011 Q1 83.658 2010 Q4-2011 Q3 2010 Q3-2011 Q2 2010 Q4-2011 Q3 -1% Evol Q. -9% Evol 1 year Evol Q. Evol 1 year Ché Men Knack Menzo Le Vif L'Express exception is Psychologies with +9% on a quarterly point of view and +32% on a yearly base 23.132 4.856 22.707 4.593 2009 22.367 4.438 2010 24.457 4.226 2010 24.472 3.620 2010 25.342 3.668 2010 25.168 2009 Q2-2010 Q1119.984 Q3-2010 Q2118.359 Q4-2010 Q3117.482 Q1-2010 Q4116.964 Q2-2011 Q1116.749 Q3-2011 Q2116.213 Q4-2011 Q3115.349 2009 3.798 -1% Evol Q. 4% 13% -1% 1 year -2% Evol -14% Ché 23.132 76.639 22.707 75.347 22.367 74.334 24.457 73.362 24.472 72.671 25.342 71.648 25.168 70.702 -1% -1% 13% -5% P - Magazine - Menzo Weekend Knack Sport Magazine N+F Negative evolutions on both bases for Families, most of all for Le Ligueur and Parents 56.433 119.984 4.856 55.607 55.746 118.359 4.593 55.096 55.185 117.482 4.438 54.188 54.924 116.964 4.226 53.632 53.827 116.749 3.620 53.325 52.743 116.213 3.668 52.896 51.205 115.349 -3% 3.798 52.322 4% -1% -7% -1% -14% -3% -2% Weekend Vif P - Magazine MoniteurLe Soir Magazine Automobile Sport Magazine N+F on the yearly comparison (-8% and -7%). 56.433 76.639 23.325 57.947 55.607 55.746 75.347 23.571 57.123 55.096 55.185 74.334 23.148 55.657 54.188 54.924 73.362 22.697 54.508 53.632 53.827 72.671 22.453 54.451 53.325 52.743 71.648 22.403 55.176 52.896 51.205 70.702 -3% 22.031 56.239 -2% 52.322 -1% -1% -7% 2% -5% -3% -5% 1% Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4% MoniteurParis Match Automobile 23.325 44.172 23.571 44.507 23.148 44.902 22.697 45.225 22.453 45.138 22.403 46.727 22.031 47.550 -2% 2% -5% 6% Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4% Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4% AutowereldFamilies 2009 Q2-2010 Q1 13.231 2009 Q3-2010 Q2 13.293 2009 Q4-2010 Q3 13.234 2010 Q1-2010 Q4 12.789 2010 Q2-2011 Q1 12.535 2010 Q3-2011 Q2 13.267 2010 Q4-2011 Q3 12.726 -4% Evol Q.-4% Evol 1 year Home De Bond 2009 Q2-2010 Q1284.732 Q3-2010 Q2284.331 Q4-2010 Q3284.082 Q1-2010 Q4283.226 Q2-2011 Q1279.702 Q3-2011 Q2279.210 Q4-2011 Q3278.809 2009 2009 2010 2010 2010 2010 Evol Q. 0% 1 year -2% Evol Déco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% -2% 1% Home Le Ligueur 2009 Q2-2010 Q1 51.589 Q3-2010 Q2 51.036 Q4-2010 Q3 50.367 Q1-2010 Q4 48.870 Q2-2011 Q1 47.848 Q3-2011 Q2 47.238 Q4-2011 Q3 46.230 2009 2009 2010 2010 2010 2010 Evol Q. Evol 1 year -8% Feeling Wonen Parents 21.260 5.104 20.573 5.378 19.172 5.228 19.083 5.160 17.685 5.158 19.752 4.900 20.660 4.850 5% -1% 8% -7% Déco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% 1% Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1% Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8% Art et Décoration Women 9.589 2009 Q2-2010 Q1 9.867 2009 Q3-2010 Q2 9.958 2009 Q4-2010 Q3 10.106 2010 Q1-2010 Q4 10.120 2010 Q2-2011 Q1 9.667 2010 Q3-2011 Q2 9.538 2010 Q4-2011 Q3 -1% Evol Q.-4% Evol 1 year Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1% Elle Décoration Flair NL 3.382 119.699 3.319 118.274 3.364 118.801 3.485 3.696 3.834 117.721 3.895 116.280 2% -1% 16% Art et Décoration 9.589 9.867 9.958 10.106 117.714 10.120 118.903 9.667 9.538 -1% -4% -2% Nest fr + Flair FR nl 143.637 43.742 137.138 43.691 137.987 43.482 139.128 43.791 137.400 43.001 136.798 42.328 136.287 41.979 0% -1% -1% 16% -3% Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% Nest fr + Libelle nl 143.637 223.601 137.138 225.956 137.987 228.264 139.128 226.673 137.400 224.700 136.798 224.044 136.287 223.040 0% 0% -1% -2% TourismFemmes D'Aujourd'hui 2009 Q2-2010 Q1100.779 Q3-2010 Q2100.731 Q4-2010 Q3101.019 Q1-2010 Q4100.431 Q2-2011 Q1 99.687 Q3-2011 Q2 98.218 Q4-2011 Q3 96.493 2009 2009 2010 2010 2010 2010 Evol Q. -2% 1 year -4% Evol Grande fr + nl De Vue Point 19.306 31.620 17.812 31.906 17.051 32.100 16.500 31.942 15.812 31.891 14.642 31.987 13.828 31.897 -6% 0% -19% -1% Tourism 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year VoyagesElle Belgïe + Elle Belgique Voyages 2.691 43.276 2.741 41.819 2.839 43.175 2.791 43.114 2.830 42.289 3.005 42.289 2.905 40.983 -3% -3% 2% -5% Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19% Touring Explorer N Feeling 201.466 77.344 200.931 75.852 200.349 73.815 198.744 72.830 197.646 72.517 195.742 72.741 194.369 71.583 -1% -2% -3% -3% Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2% Touring Explorer F Gael Touring Explorer N 228.612 38.336 201.466 228.352 38.767 200.931 227.920 38.897 200.349 226.202 37.994 198.744 224.809 37.829 197.646 222.402 37.737 195.742 Page 4/7 220.572 36.239 -1% 194.369 -1% -4% -3% -3% -7% Uit Magazine Goedele 288.844 55.301 291.615 51.758 293.178 49.682 296.308 48.751 299.706 49.185 302.495 48.103 302.023 45.644 0% -5% 3% -8% Touring Explorer F Glam'it 228.612 20.636 228.352 19.521 227.920 17.131 226.202 15.277 224.809 15.555 222.402 13.891 30/12/2011 220.572 13.981 -1% 1% -3% -18% Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3% Business Marie-Claire Belgïe 2009 Q2-2010 Q1 12.361 Q3-2010 Q2 12.730 Q4-2010 Q3 12.747 Q1-2010 Q4 12.920 Q2-2011 Q1 12.818 Q3-2011 Q2 12.622 Q4-2011 Q3 12.169 2009 2009 2010 2010 2010 2010 Evol Q. -4% 1 year -5% Evol Trends +Marie-Claire Belgique Trends-Tendances 39.288 20.417 38.710 19.651 38.670 19.393 39.169 19.497 39.624 20.081 40.127 20.161 40.009 20.330 0% 1% 3% 5% Business 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32% Trends + Trends-Tendances 39.288 38.710 38.670 39.169 39.624 40.127 40.009 0% 3% CookingEvita (Vitaya) 2009 Q2-2010 Q1 65.060 Q3-2010 Q2 61.934 Q4-2010 Q3 57.731 Q1-2010 Q4 55.386 Q2-2011 Q1 57.498 Q3-2011 Q2 58.532 Q4-2011 Q3 59.099 2009 2009 2010 2010 2010 2010 Evol Q. 1% 1 year 2% Evol Ambiance N+FGevoel Goed 31.097 77.694 30.820 84.847 30.669 85.758 30.252 84.673 30.073 84.987 29.959 84.977 29.411 83.600 -2% -2% -4% -3% CookingTop Santé 2009 Q2-2010 Q1 45.583 Q3-2010 Q2 45.760 Q4-2010 Q3 46.324 Q1-2010 Q4 47.394 Q2-2011 Q1 43.638 Q3-2011 Q2 46.308 Q4-2011 Q3 45.833 2009 2009 2010 2010 2010 2010 Evol Q. -1% 1 year -1% Evol Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -6% -4% Young Genieten 2009 Q2-2010 Q1 14.444 Q3-2010 Q2 13.389 Q4-2010 Q3 13.235 Q1-2010 Q4 12.250 Q2-2011 Q1 11.950 Q3-2011 Q2 11.637 Q4-2011 Q3 10.922 2009 2009 2010 2010 2010 2010 Evol Q. Evol 1 year-17% L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%