This document outlines Schneider Electric's 2014 marketing activity plan by quarter. It includes channel development activities like city expansion and lead generation. Sales and marketing events such as truck shows, successful story sharing, and certification training. Public relations efforts like ads and posters for brand awareness. Digital marketing like webinars and an e-newsletter. Channel communication includes partner summits and technical trainings, as well as internal communication between channels and project managers for annual and quarterly planning.