How to design a digital marketing campaign for your BRAND by Ananth V

By Ananthanarayanan V
- Founder & CEO - Techdivine Creative Services
- WINNER Of PETER DRUCKER GLOBAL CHALLENGE
2014
- Awarded the "Best Digital Marketing Professional" by
CMO Council & World Marketing Congress
- Author of SOCIAL MEDIA MARKETING BRAND ROI
TECHDIVINE® CREATIVE SERVICES www.techdivine.com Tweet @Techdivine Facebook.com/Techdivine

“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself”
~ Peter Drucker
All Contents are COPYRIGHTS of TECHDIVINE CREATIVE SERVICES 2

 Where they really engage: Do not base your digital marketing
strategy on ‘which social networking sites are popular?’ –
Ensure that your end users and prospects are part of that
site’s active conversation prism.
 What do they really need: If they need a product or a service
that would require customization or personalization,
understand their requirements and enable to deliver them in
a manner in which they find it easy & of optimum use.
 Which is their most convenient platform to make purchasing
decisions: In case they would need a secure platform to
converse or engage into a conversation with your brand, do
make sure they have it.
 Do not make a sale, rather make a customer: As the famous
quote of Katherine Barchetti says, this really goes a long way.

 Once you have understood your customers, their
needs, preferences: Plan your core Organizational
goals and Brand metrics: Only the Metrics that
really matter to you.
 Plan to measure those metrics on a daily basis,
keep track, take feedback and improvise.
 Be specific on your Metrics and goals: Eg.
◦ 25 % increase in footfalls at the Restaurant in 15 working days
◦ 35 % increase in Brand mentions in 7 working days
◦ 18 % increase in Lead enquiries in 1 month
◦ 23 % increase in Online sales in 1 month

Yes, it is very important to LISTEN to your
customers, prospects, competitors while
online, no doubt about that….. But it is
Equally IMPORTANT to pay attention to your
BRAND’s MESSAGES and TONE from time to
time too!
5
All Contents are COPYRIGHTS of
TECHDIVINE CREATIVE SERVICES

LIKES, HITS, Follows etc…
Do not base your Digital Marketing Metrics
and goals ONLY on Likes, follows, hits etc.
move beyond these metrics to additional
measurement of ROI that really matter to
your Company eg. Leads, Quality of leads,
Actual Sales conversions, Reviews, Rise in
Footfalls, Increase in demographics etc.
- This ensures focus in the campaign at all
times.

USE Data,
Reports,
Analytics, Social
networking
statistics, Your
Social media
quotient analysis
appropriately
while keeping
clear FOCUS on
your BRAND
GOALS &
Organizational
ROI.
Want to know more – Reach us here – www.techdivine.com/socialmediaoffer.html

Plan
RELEVANT
CONTENT.
Be a part of
a TREND
only if it
aligns with
your Brand
message.
Empower
your IP &
implement
campaign
across
Social sites
that will
matter for
BRAND YOU!
IP is the BRAND’s
All Contents are COPYRIGHTS of
Intellectual Property TECHDIVINE CREATIVE SERVICES
8

Digital Marketing or Social media, they are not about WEBSITES.
They are, Were and will always be about PEOPLE. People buy
from PEOPLE they TRUST. HUMANIZE Your BRAND ~ Ananth V
Techdivine Creative Services
www.techdivine.com socialmedia@techdivine.com
www.facebook.com/Techdivine Tweet @Techdivine
You can also Connect with our CEO – Mr.Ananth V across:
www.facebook.com/AnanthV9
Tweet @AnanthV9
THANK YOU for your time. Have a wonderful connect ahead.

How to design a digital marketing campaign for your BRAND by Ananth V

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How to design a digital marketing campaign for your BRAND by Ananth V