Organizing Team for Social Co-creation
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Thoughts on how to organise the social participation of internal team members, and external experts/influencers/lead users.
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Organizing Team for Social Co-creation
- 1. Organizing Your Social Media Participation Sankaranarayanan June 22-23, 2012, Chennai Consulting Services
- 2. What Powers Social Media? Values Religion Interests Community Beliefs Identities Location Profession Organisation Education
- 3. Facebook’s People You May Know
- 4. Twitter’s Who to Follow
- 5. What is Social Capital? Identity is a "sense of belonging to a community", and is a "resource, like capital," Pro Amartya Sen, Nobel Laureate
- 6. You, your friends, your friends of friends...
- 7. The Key Challenge Organizing Social Media Participation Consulting Services
- 8. Who cannot be organized? Web participants
- 9. Who to Organize? Internal Team External Team
- 10. Internal Organization Social Co-creation Board Consulting Services
- 15. Organisational Designs • Unorganised • One-Sided Participation Participation Organic Centralised Honeycomb Coordinated • Holistic • Multi-sided Participation Participation
- 16. Why Holistic Participation is the best? • It let’s people to share all their dimensions • It enriches engagement with multiple stakeholders • It helps in forming unlikely partnerships • It adds meaning to social media participation of employees • It encourages employees to strengthen their professional identities
- 18. External Organization Social Co-creation Board Consulting Services
- 19. Influencers
- 20. Influencers
- 22. Lead Users/Loyal Customers Company Champions Intel Intel Insiders IBM Jammers Starbucks Idea Partners Adobe Idea Mentors
- 23. Roles of Co-creation Board • Content Creation • Responding to Comments/Feedback • Contributing to third-party social media channels • Putting a governance structure in place
- 24. A Balanced Content Bucket Personal Interest • Health • Food Familial Interest • Childcare • Work Life Balance Professional Interest • Quality • Innovation Social Interest • Environment • Social Harmony
- 25. Case Example Walmart’s Facebook Page
- 26. Personal Interests Encourage your internal team to share content based on their personal identities and interests that can go into your corporate social communication A status update picture at Walmart’s Facebook page on Valentine’s Day
- 27. Familial Interests Encourage your internal team to share content based on their familial identities and interests that can go into your corporate social communication A status update video at Walmart’s Facebook page on how moms can freeze and save food
- 28. Professional/Business Interests Encourage your business team to share content on products and services that can go into your corporate social communication A status update picture at Walmart’s Facebook page on one of its products
- 29. Social Interests Encourage your internal team to share content based on their social identities and interests that can go into your corporate social communication A status update picture at Walmart’s Facebook page on President’s Day
- 30. Publishing content Link to the worksheet on preparing an editorial calendar Consulting Services
- 31. Roles of Co-creation Board • Content Creation • Responding to Comments/Feedback • Contributing to third-party social media channels • Putting a governance structure in place
- 32. Responding to comments/complaints Link to the worksheet on the process of responding Consulting Services
- 33. Roles of Co-creation Board • Content Creation • Responding to Comments/Feedback • Contributing to third-party social media channels • Putting a governance structure in place
- 34. Contributing to third-party initiatives Link to the factsheet on the participation of your team in the contests/projects run by others Consulting Services
- 35. Roles of Co-creation Board • Content Creation • Responding to Comments/Feedback • Contributing to third-party social media channels • Putting a governance structure in place
- 36. Governance structure in place
- 37. Putting Governance Structure in Place Checklist questionnaire on creating guidelines of participation Checklist questionnaire on assessing social media readiness of your team Share your feedback with Sankar at sankar@younomy.com Consulting Services