Creating Business Value Using Social Media

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Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.

Negócios Tecnologia

Creating Business Value
Social Business Strategies
P6 Framework

Strategic
Profitable
Strategic
Not Profitable
Not Strategic
Profitable
Not Strategic
Not Profitable
Types of Value
P6 Framework

Flagship Future
Fill-gap Free
Types of products
P6 Framework

Flagship
Examples:
Lego Toys
Godrej’s Interio
Suitable Project: Configuration
P6 Framework

Fill-gap
Examples:
iPAD apps
DeitY apps
P6 Framework
Suitable Project: Co-creation

Future
Examples:
Airbus “Fly Your
Ideas”
BMW’s Future
Mobility
P6 Framework
Suitable Project: Idea Contests

Free
Examples:
•Garnier’s Super
Human Light
•Hall’s Breathe
the Change
P6 Framework
Suitable Project: Movement

“By 2015 more than 75% of
leads will be sourced
through inbound channels
like Social Media”
Social Media Reach
P6 Framework

Your ‘hot’ project ideas
Internal
Priorities
External
Priorities
Co-
creation
Hot Spots
P6 Framework

P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
Like: www.facebook.com/younomy
Follow: @younomy
Newsletter: www.tinyletter.com/younomy

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