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1. #českýles
AWARNESS REPETITION
EXPLANATION

2. „Kazma“ effect
• Reporter: So Lukas, what
do you say about your
performance today?
• Czech athlete: I think i
made few mistakes, but it
was all good. Oponent was
really good.
• Reporter: What would you
say to your fans and
supporters?
• Czech athlete:
#funětistromem
All 100+ czech atlethes
• Reporter: How do you feel
after the race?
• Czech athlete: It was close,
but #funětistromem
• Reporter: What?
• Czech athlete: As i said i
expected bit more.
Thank you
AWARNESS

3. AWARNESS
All athletes posts the same post
Explaining #funětistromem
In the same time!
Clear and thorough
explanation of
Plant for Planet cause
on the website
Posts leads
to Plant for
Planet social Media
Plant for Planet and athletes posts also leads to:
trees.t-mobile.com
Switch to #českýles
Explanation of participation

4. #českýles
#český
Czechs are skeptic to support abroad projects.
Therefore we are aiming for paralel with „Czech sea“
Also we aim for the national pride connected to sport
Gathering together to made Czech forest bigger than
our neighbours
#les
Forests are the most symbolic word for nature in Czech
Trips to forests are most common leisure activities
And we are at the end creating forests 
EXPLANATION

5. REPETITIVNES
S
Launch of data for tree packages
Tree donation included in package
For each data tree package
T-Mobile will donate aditional
trees
Free unlimited data
for data tree users
for 2 months after reaching
10mio trees
Challenge campaign
Engage employees for brand goal
Merchandise on shops for customers
TMCZ will be ZERO emission
company by 2040

6. CHALLENGE
CAMPAIGN
01 02 03
Customer and Employees
Other T-Mobiles around CR
Our B2B partners
Other big companie
PR campaign claiming:
Create Czech forest for future with us!
Small deeds create huge results
Challenging other T-Mobiles in Europe
Creating competition between nations
International T-Mobile
challenge
Off T-Mobile challenge
Local T-Mobile campaign
PR campaign on social media
Engage other big companies to also
contribute for the future.

7. AWARNESS
Whitelisted+connected to My
T-Mobile app
Plant for planet app +
Web My T-Mobile app
Data tree packages in app
Tree counter of 50mio trees commited by TM
Log in cleared from MyApp to PfP app
Timeslots for PfP on Magenta Exp. Centre
Stream to social media, public audience,
all TMCZ shops
Regular educational slots
Social media filter
Linden leaf with #českýles

8. …next episode

9. TO ENSURE CONTINUITY
VR tour to #českýles
Competition for data tree users for trip to the #českýles Sharing contact to our selected B2B customers
Photographs of #českýles
with push-notifications
to PfP and TMCZ app
Podcasts about Plant for Planet
Influencer involved
Ladislav Zibura

10. SUMMARY
100+ athletes from Czech
Team will start the curiosity by
saying seemingly nonsensical
word “funěti stromem”
in all interviews
Create
awarness
By forwarding the curiosity
to Plant for Planet and
My T-Mobile app and microsite
explain “funěti
stromem”/#českýles and
the goal and cause
of Plant for the Planet
movement
Explain By officially sharing T-Mobile
commitments and showing
immense product and
marketing support – create
and enable long term reach
of Plant for the Planet
movement.
Be the enabler
Challenge customers,
B2B customers, sister
companies and other big brands
to engage in the project
Challenge
Allow educational presentations for PfP
Create podcast
Showing proofs of validity
Competitions to keep project alive
Help continuity