Young Lions Czech Republic 2020 | Media www.younglions.cz Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.

1. Let´s make the next
generation of Sokol

2. Children
How to attract / motive / engage
Teachers Parents
2

3. The parents and teacher usually don´t have enough time
No extra
time
Parents
Teacher in kindergarten
What the children do in
their free time?
3

4. Let's motivate
kindergartens to move

5. Strategy
What?
Competition with
Sokolík Pepík
Whom?
Kindergarten teachers, parents
children and mayors
Motivation?
New
multifunctional
playground
Where?
Česká televize, Instagram, Facebook,
Direct e-mail, LinkedIn
5

6. The combination of channels we suggest
&
Channels ČT1, ČT :D, ČT4 Sport and the
content via editorial cooperation, „Události v
regionech“, Sokolský zpravodaj, Sama
doma etc.
Cooperation with ČT
Those channels help to build the brand
awarness and we can reach primary
moms with pre-school child and
teachers in kindergarten.
FB&IG
We can target large
company and their
corporate kindergarten.
LinkedIn
Database from MŠMT.
Direct e-mail
Michaela Maurerova,
a mother of 3 child, living
active life. She can show,
how the activity works.
Influencer
6

7. How and for how much we reach our TG?
FB & IG
Approx. 200k CZK
Content: Sokol and the competition.
Reach: 350 000
LinkedIn
Approx. 50k CZK
Content: the competition for large corporates.
Reach: 8 000
Direct e-mail
0 CZK
Content: the competition and the prize.
Reach: 5287; whole database of MŠMT.
ČT Group
Approx. 100 000 CZK
Content: Sokol and the competition.
Reach: 500 000
Influencer
Approx. 150k CZK
Content: Sokol and the competition, shows
that Sokol is still modern.
Reach: More than 72k followers.
1st June 1st August1st July1st May
Direct e-mail
ČT ČT
Influencer
Direct e-mail
1st September
FB & IG
LinkedIn
7

8. Summary
Strategy
Reach
Media channels
Budget and timing
Get a modern PowerPoint Presentation
that is beautifully designed.
Competition with Sokolík Pepík
In the form of gamification to motivate
teachers and parents and have some
fun!
Target group
Our TG are teachers in kindergarten,
parents children and mayors
Cumulative media reach 935 287
(100 % kindergarten).
Where we will communication
Česká televize, Instagram, Facebook,
Direct e-mail, LinkedIn
When and cost
Communication will start on May,
finished on August, Total cost 500 000
CZK
Number of kindergarten to be
involved
3000
Number of
kindergarten
8

9. „Let´s make the next
generation of Sokol.“