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1. MUCH MORE
THAN JUST
SPORTS

2. Currently having their kids at home and are too
busy to look for ideas
on how to entertain them every day.
Target group
PARENTS
with children 3-6 years old
TEACHER
S
in kinderkartens
High demand on their program quality from
parents.

3. Insight
Because of the current situation,
the quality of education of pre-
school kids is declining.

4. Sokol Approved
Idea

5. Encourage parents to spend high-quality time with their kids every day so
the kids will want to continue with it also during the school year.
Attract
Daily Challenges #sokolapproved
Baton Pass
September
Status Increase
Execution
Teachers on board Sokol Approved
SummerNow

6. Day by day uncovering of the challenges will
make kids excited and curious about the next
day task! Challenges are simple and fun and
improve them in diverse ways.
#sokolapproved #sesokolemdozivota
Daily Challenges

7. • Owned media: website with challenges
• Promoted social media support
• Word-of-Mouth among parents
• Authentic content - exSokol members + Brand
ambassadors
• CzechTV :D daily challenge
• Supplement in Deník - colouring books for kids
Communication Channels

8. #sokolapproved #sesokolemdozivota
Teachers On Board
Do your kids miss the challenges? They can continue in
the kindergarten!
Parents who liked the program will be encouraged to ask
for its inclusion in the kindergarten. They can share their
experience in their kindergarten‘s Facebook groups,
with other parents or during the annual parents-teachers
meetings.

9. Once the kindergartens incorporate the
program they will receive the „Sokol
Approved“
status to prove their quality.
They will share it on their social media and the
other schools get inspired and join as well.
#sokolapproved #sesokolemdozivota
Sokol Approved

10. 600 000 CZK
• Website for the challenges
• Facebook/Instagram paid promo
• CzechTV :D
• Influencers – Parents
• Print Supplements
Daily Challenges Teachers On Board Sokol Approved
• Word of Mouth
• Facebook groups of kindergartens
• Annual parents-teachers meetings
• Stamps and support materials
• Seminars for teachers
0 CZK 0 CZK
Summary
Insight Because of the current situation, the quality of
education of pre-school kids is declining.
Idea
Execution Encourage parents to spend high-quality time with their
kids every day so the kids will want
to continue with it also during the school year.
Sokol as an assurance of quality.
Target Group
KPIs
Number of
kids
in the program;
SOV among
parents
PARENT
S
with children 3-6 years old
TEACHE
RS
in kinderkartens