1. Decision-makers see creativity as risky, requiring marketers to strongly advocate for creative solutions. 2. Whether marketers fight for creativity depends on whether they feel supported within their company structures. 3. The document encourages marketers to raise their voices and champion creativity within their companies.

1. mind|set
Anna & Michaela

2. problem
Decision-makers see creativity as a
risk and pushing through creative
solutions requires strong self
determination of marketers.

3. Whether marketer
fight for creativity in
internal structures or
not depend on a one
thing – do they feel
supported?
Insight

4. challenge
Encourage them to raise their voice
and be warriors of the creativity in their
companies.

5. mind|set
movement
platform
ambassadors
community
campaign

6. That’s my mind|set
1. I believe that creativity is
linked to effectiveness.
2. I try to make creativity a
day-to-day part of business.
3. I always keep customer on
the top of my mind.
4. I’m not afraid to raise my
voice.
5. I move with agility.

7. 5 principles
interviews
success stories
case studies
resources
community

8. social media
ambassadors
print adverts
online platform
channels

9. Why?
See
Identify
Belong
Do

10. mind|set
Ambassadors will lead the change,
marketers will join and together they
can make the market more creative.