Young Lions Czech Republic 2018 Media category - Team 1

2. TARGETING MARKETERS IS NOT ENOUGHTARGETING MARKETERS IS NOT ENOUGH
Importance of creative ways of communication needs to be passed on decision making peopleImportance of creative ways of communication needs to be passed on decision making people – top– top managementmanagement..
(CEOs, CFOs, board members, business owners, MDs, …)(CEOs, CFOs, board members, business owners, MDs, …)
PProves of creative campaigns being more successful are no new to the marketing world. Basically on everyroves of creative campaigns being more successful are no new to the marketing world. Basically on every
marketing conference, you will see examples of creative campaigns being successful.marketing conference, you will see examples of creative campaigns being successful.

3. INTEREST IN NUMBERS - NOT MARKETINGINTEREST IN NUMBERS - NOT MARKETING
We need to educate these people and show them facts such as research results or case studies. The most
important metric for these people is money in numbers – costs and benefits, so it is necessary to
demonstrate the connection between creativity and financial results.
In most cases, this target group does not recognize marketing as an investment and therefore does not
pay enough attention to it.

4. CONFERENCE IS THE WAYCONFERENCE IS THE WAY
The theme of the conference will be Business Efficiency & CommunicationThe theme of the conference will be Business Efficiency & Communication
We consider aWe consider a businessbusiness conference the most appropriate way to effectively reach these people and deliverconference the most appropriate way to effectively reach these people and deliver
the whole messagethe whole message..
They like to visit this type of events for the opportunity of networking with other people of their status.They like to visit this type of events for the opportunity of networking with other people of their status.

5. PROMOTING BUSINESS EFFICIENCY &
COMMUNICATION CONFERENCE
Precisely targeted campaign on LinkedIn and RTB.
For media partners we count not only with marketing oriented titles such as Media Guru, Marketing &
Media or Mediář, but also more business oriented magazines such as Forbes, E15 and Moderní řízení.
We have got a powerful communication channel, which AKA and its agencies. Agencies will in their own
interest invite relevant clients to this event.

6. TIMING AND FURTHER COMMUNICATION AFTER THE
EVENT
Media partners (both marketing and business oriented) will be invited to the event after which they will
publish a summary of the key points presented, so we reach with our message also those, who did not
participate in the event.
The best time for the conference is the beginning of autumn before advertisers start planning theirThe best time for the conference is the beginning of autumn before advertisers start planning their
communication strategy for the next year.communication strategy for the next year.

7. TIMING AND FURTHER COMMUNICATION AFTER THE
EVENT
Media partners (both marketing and business oriented) will be invited to the event after which they will
publish a summary of the key points presented, so we reach with our message also those, who did not
participate in the event.
The best time for the conference is the beginning of autumn before advertisers start planning theirThe best time for the conference is the beginning of autumn before advertisers start planning their
communication strategy for the next year.communication strategy for the next year.