The document outlines a challenge to increase the number of stories in a National Chronicle to 5,000 by the end of 2015 and encourage regular contributions. It suggests using creative guerrilla marketing techniques like stickers, branded balloons, and tickets with QR codes and hashtags to share stories on social media and protect memories from fading over time so future generations can enjoy them. The key message is that memories are like balloons that can burst or blow away without being recorded for the National Chronicle.

1. CHALLENGE
RAISE THE NUMBER OF STORIES TO 5 000
BY THE END OF THE YEAR 2015
+
ENCOURAGE PEOPLE TO REGULARLY
CONTRIBUTE TO THE NATIONAL CHRONICLE

2. TARGET
GROUP

3. INSIGHT
IMPERMANENCE OF UNRECORDED MEMORIES
WHICH CAN TIME EASILY BLOW AWAY
EVEN YOUR DAILY LITTLE STORIES MATTER AND
DESERVE TO REMAIN FOR THE NEXT
GENERATIONS

4. KEY MESSAGE
#SHAREYOURBALLOON
THE MEMORIES ARE LIKE A BALLOON. THEY CAN BE BLOWN AWAY, CAN BURST OR
DRAIN. BUT WE WANT TO PROTECT THEM FROM THE WIND OF TIME SO THAT WE
CAN SHARE THEM WITH FUTURE GENERATIONS

5. SOLUTION
STICKERS
USING CREATIVE GUERILLA
MARKETING  STICKERS
WITH QR CODE AND SHORT
STORY IN PUBLIC PLACES
(MUSEUMS, PARKS, PUBLIC
TRANSPORTATION,…)
HOSTESSES/VOLUNTEERS
WITH BRANDED BALLOONS IN
FRONT OF RELEVANT PUBLIC
PLACES 
BALLOON WITH TAG AS A
GIFT
BALLOONS TICKETS
QR CODE + HASTHTAG 
USING THE TICKETS FOR
RELEVANT EVENTS AND
PLACES (MUSEUMS,
CASTLES, CONCERTS,…)

6. SOLUTION
TARGET:
MUNICIPAL
OFFICES AND
SCHOOLS
 SOCIALLY
ACTIVE PEOPLE
EMAILING + NWL
COOPERATION WITH
MEDIA PARTNERS –
USING THEIR MEDIA
SPACE
NEWSPAPERS/MAGAZINES

7. SOLUTION
RESPONSIVE MICROSITE + FACEBOOK PROFILE OF THE NATIONAL CHRONICLE
SHARE OF THE STORY
ON SOCIAL NETWORKS
 FB, TWITTER,
INSTAGRAM
+
HASHTAG
#SHAREYOURBALLOO
N

8. RAISE THE NUMBER OF STORIES TO 5
000
BY THE END OF THE YEAR 2015
+
ENCOURAGE PEOPLE TO REGULARLY
CONTRIBUTE TO THE NATIONAL
CHRONICLE
GUERILLA MARKETING
(BALLOON
STICKER
TICKET)
EMAILING
RESPONSIVE MICROSITE
QR CODE
HASHTAG
NEWSPAPERS
THE MEMORIES ARE LIKE A
BALLOON. THEY CAN BE BLOWNAWAY, CAN BURST OR DRAIN.
BUT WE WANT TO PROTECTTHEM FROM THE WIND OF TIMESO THAT WE CAN SHARE THEM
WITH FUTURE GENERATIONS
IMPERMANENCE OF
UNRECORDED MEMORIES
WHICH CAN TIME EASILY BLOW
AWAY
EVEN YOUR DAILY LITTLE
STORIES MATTER AND DESERVE
TO REMAIN FOR THE NEXT
GENERATIONS
CHALLENGE
SOLUTION
KEYMESSAGE
INSIGHT
SUMMARY