Carat/Vizeum (Jan Konáš, Lucie Sekyrová)

1. History is now, be part of
it?!

2. You spend an hour of your life by
shopping or creating history. What do
you wanna choose?
Handbag is for a year, a new car for five years but your life stories will never get old.
History is now, be part of it?!

3. creativeatmosphere
educating people
located everywhere
meeting new people
sharing life experiences
Libraries and schools offer more variation than we are able to imagine
History is now, be part of it?!
Ideal place for making stories
from your life

4. Famous and popular Czech people – ambassadors - who write their own real experiences and are able to encourage
others to share their stories like they.
Media promotion: Ambassadors
Ambassadors
Print
Radio

5. Based on collaboration with libraries.
Active promotion: Libraries
Historyisnow,bepartofit?!„Národní
kronika“
Briefing libraries to spread theword and help peopleto
submit their stories.

6. Street artist uses rainy days to make magic. It gets a lot of public and media attention.
Active promotion: Schools go into creating viral
We create the first magic.
Now it‘s your time, create your ownand share it onlinewith
others!
We approach famous Czech bloggers to promote the activity
and the whole project ontheir blog sites.

7. Competitions
Motivation for making history and budget
Media partnership
Create a real feeling and enthusiasm for
the project
Main motivation Secondary motivation
Awards
Budget: 0 Budget: 100 000 CZK per year

8. Circle of never ending history
This is the way of making our strategy for National chronicle
Ambassadors
Bloggers
Media
Target people
National chronicle
Libraries
and
schools