SlideShare uma empresa Scribd logo
1 de 17
Baixar para ler offline
SOCIAL
                                                                 MEDIA
                                                                 ANALYTICS
                                                                  E MISURAZIONE DEI
                                                                  RISULTATI
             MARCO PEZZANO                                        TRA ROI, ROE E ROC

---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
ROI ROE ROC
  RETURNONINVESTMENT                             RETURNONEQUITY                            RETURNONCAPITAL



  FORMULEVECCHIESCENARINUOVI


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
ROI
                                                              RETURN
                                                              ON
                                                              INTERACTION


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
FACEBOOKINSIGHTS


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
FACEBOOKINSIGHTS



---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
ROE
                                                                  RETURN
                                                                  ON
                                                                  ENGAGEMENT


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
RETURN
                                                                  ON
                                                                  ENGAGEMENT


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
ROC
                                                              RETURN
                                                              ON
                                                              CONVERSATIONS


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
RETURN
                                                              ON
                                                              CONVERSATIONS


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
KNOWYOURDATA
INTEGRAZIONE&PATTERN

---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
FACEBOOK
                        INSIGHTS




           RADIAN6




                                                                     API
                                 GOOGLE
                                ANALYTICS




---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
SOCIALMEDIATOOLS


---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
OPTI
 MIZA
 TION
  TIPS&TRICKS                                                      Website Optimizer

---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
BIT.LY
    METRICS
---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
MAIL
 CHIMP
 SOCIAL
 PRO
---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
GOOGLE
  WEBSITE
  OPTIMIZER
---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com
Find me on



  QUES                                                               marcopezzano.com


                                                                     hello@marcopezzano.com


   TIONS?                                                            @marcopez


                                                                     facebook.com/marcopezzano

---------------------------------------------------------------------------------------------------------------------
  www.youngdigitallab.com

Mais conteúdo relacionado

Semelhante a Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano

Revive your SharePoint with 2013 migration
Revive your SharePoint with 2013 migrationRevive your SharePoint with 2013 migration
Revive your SharePoint with 2013 migrationCygnet Infotech
 
Interesting facts about voice search seo 2019
Interesting facts about voice search seo 2019Interesting facts about voice search seo 2019
Interesting facts about voice search seo 2019First Page
 
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENT
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENTMS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENT
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENTignou4you
 
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo Classes
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo ClassesSAP PI/XI 7.3 ONLINE TRAINING | Free Demo Classes
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo ClassesSrinivas - SAP Consultant
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro javaacutesoft22
 
OBIEE Training Courses | Oracle Business Intelligence ...
OBIEE Training Courses | Oracle Business Intelligence ...OBIEE Training Courses | Oracle Business Intelligence ...
OBIEE Training Courses | Oracle Business Intelligence ...Srinivas - SAP Consultant
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro javaacutesoft22
 
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.Srinivas - SAP Consultant
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro javaacutesoft22
 
Userland Rootkits - Linuxing in London Feb 2017
Userland Rootkits - Linuxing in London Feb 2017Userland Rootkits - Linuxing in London Feb 2017
Userland Rootkits - Linuxing in London Feb 2017Brett Mack
 
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.Srinivas - SAP Consultant
 

Semelhante a Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano (20)

Golden Tulip Hotel Directory 2013
Golden Tulip Hotel Directory 2013Golden Tulip Hotel Directory 2013
Golden Tulip Hotel Directory 2013
 
Revive your SharePoint with 2013 migration
Revive your SharePoint with 2013 migrationRevive your SharePoint with 2013 migration
Revive your SharePoint with 2013 migration
 
Interesting facts about voice search seo 2019
Interesting facts about voice search seo 2019Interesting facts about voice search seo 2019
Interesting facts about voice search seo 2019
 
مذكرة انجليزى kg2
مذكرة انجليزى kg2مذكرة انجليزى kg2
مذكرة انجليزى kg2
 
Amon wp en
Amon wp enAmon wp en
Amon wp en
 
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENT
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENTMS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENT
MS-66 JULY DECEMBER 2016 SOLVED ASSIGNMENT
 
MS-62 Jan June 2017
MS-62 Jan June 2017MS-62 Jan June 2017
MS-62 Jan June 2017
 
SAP XI PI 7.3 Online Training
SAP XI PI 7.3 Online TrainingSAP XI PI 7.3 Online Training
SAP XI PI 7.3 Online Training
 
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo Classes
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo ClassesSAP PI/XI 7.3 ONLINE TRAINING | Free Demo Classes
SAP PI/XI 7.3 ONLINE TRAINING | Free Demo Classes
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro java
 
OBIEE ONLINE TRAINING IN ACUTESOFT
OBIEE ONLINE TRAINING IN ACUTESOFTOBIEE ONLINE TRAINING IN ACUTESOFT
OBIEE ONLINE TRAINING IN ACUTESOFT
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro java
 
OBIEE Training Courses | Oracle Business Intelligence ...
OBIEE Training Courses | Oracle Business Intelligence ...OBIEE Training Courses | Oracle Business Intelligence ...
OBIEE Training Courses | Oracle Business Intelligence ...
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro java
 
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.
SAP XI/PI Online Training by AcuteSoft with 10+ years SMEs.
 
Sap web dynpro java
Sap web dynpro javaSap web dynpro java
Sap web dynpro java
 
Calculo 1 tomo2
Calculo 1 tomo2Calculo 1 tomo2
Calculo 1 tomo2
 
Userland Rootkits - Linuxing in London Feb 2017
Userland Rootkits - Linuxing in London Feb 2017Userland Rootkits - Linuxing in London Feb 2017
Userland Rootkits - Linuxing in London Feb 2017
 
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.
SAP WEBDYNPRO JAVA Online Training by AcuteSoft with 10+ years SMEs.
 
Sap XI-PI Training online Training
 Sap XI-PI Training online Training Sap XI-PI Training online Training
Sap XI-PI Training online Training
 

Mais de Young Digital Lab

Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – ListeningYoung Digital Lab
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookYoung Digital Lab
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsYoung Digital Lab
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyYoung Digital Lab
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsYoung Digital Lab
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementYoung Digital Lab
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Young Digital Lab
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchYoung Digital Lab
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookYoung Digital Lab
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingYoung Digital Lab
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationYoung Digital Lab
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingYoung Digital Lab
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – GamificationYoung Digital Lab
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingYoung Digital Lab
 
Federico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiFederico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiYoung Digital Lab
 
Guido Ghedin – Welcome to 2014
Guido Ghedin – Welcome to 2014Guido Ghedin – Welcome to 2014
Guido Ghedin – Welcome to 2014Young Digital Lab
 
Simone Tornabene – Strategia dell'Errore
Simone Tornabene – Strategia dell'ErroreSimone Tornabene – Strategia dell'Errore
Simone Tornabene – Strategia dell'ErroreYoung Digital Lab
 
Giuliano Ambrosio & Gessica Bicego – Visual Brand Image
Giuliano Ambrosio & Gessica Bicego – Visual Brand ImageGiuliano Ambrosio & Gessica Bicego – Visual Brand Image
Giuliano Ambrosio & Gessica Bicego – Visual Brand ImageYoung Digital Lab
 
Michele Polico – Facebook Marketing Mix
Michele Polico – Facebook Marketing MixMichele Polico – Facebook Marketing Mix
Michele Polico – Facebook Marketing MixYoung Digital Lab
 

Mais de Young Digital Lab (20)

Alessandro Rigato – Listening
Alessandro Rigato – ListeningAlessandro Rigato – Listening
Alessandro Rigato – Listening
 
Guido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza FacebookGuido Ghedin – Un mondo senza Facebook
Guido Ghedin – Un mondo senza Facebook
 
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook AdsGessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
 
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & CopyAndrea Lejeune & Gessica Bicego – Facebook Art & Copy
Andrea Lejeune & Gessica Bicego – Facebook Art & Copy
 
Alessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analyticsAlessandro Rigato – Facebook analytics
Alessandro Rigato – Facebook analytics
 
Alessia Morichi – Crisis Management
Alessia Morichi – Crisis ManagementAlessia Morichi – Crisis Management
Alessia Morichi – Crisis Management
 
Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends Federico Mancin – Community Management & Online Marketing Trends
Federico Mancin – Community Management & Online Marketing Trends
 
Daniele Ghidoli – Graph Search
Daniele Ghidoli – Graph SearchDaniele Ghidoli – Graph Search
Daniele Ghidoli – Graph Search
 
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di FacebookGuido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di Facebook
 
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual MarketingGiuliuano Ambrosio & Gessica Bicego – Visual Marketing
Giuliuano Ambrosio & Gessica Bicego – Visual Marketing
 
Giuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media IntegrationGiuliano Ambrosio – Social Media Integration
Giuliano Ambrosio – Social Media Integration
 
Edoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketingEdoardo Scognamiglio – Video marketing
Edoardo Scognamiglio – Video marketing
 
Stefano Besana – Gamification
Stefano Besana – GamificationStefano Besana – Gamification
Stefano Besana – Gamification
 
Riccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time MarketingRiccardo Scarascia – Real Time Marketing
Riccardo Scarascia – Real Time Marketing
 
Federico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisiFederico Gavazzi – La digital strategy al tempo della crisi
Federico Gavazzi – La digital strategy al tempo della crisi
 
Guido Ghedin – Welcome to 2014
Guido Ghedin – Welcome to 2014Guido Ghedin – Welcome to 2014
Guido Ghedin – Welcome to 2014
 
Simone Tornabene – Strategia dell'Errore
Simone Tornabene – Strategia dell'ErroreSimone Tornabene – Strategia dell'Errore
Simone Tornabene – Strategia dell'Errore
 
Giuliano Ambrosio & Gessica Bicego – Visual Brand Image
Giuliano Ambrosio & Gessica Bicego – Visual Brand ImageGiuliano Ambrosio & Gessica Bicego – Visual Brand Image
Giuliano Ambrosio & Gessica Bicego – Visual Brand Image
 
Michele Polico – Facebook Marketing Mix
Michele Polico – Facebook Marketing MixMichele Polico – Facebook Marketing Mix
Michele Polico – Facebook Marketing Mix
 
Guido Ghedin - Always On
Guido Ghedin - Always OnGuido Ghedin - Always On
Guido Ghedin - Always On
 

Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano