Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
1. SOCIAL
MEDIA
ANALYTICS
E MISURAZIONE DEI
RISULTATI
MARCO PEZZANO TRA ROI, ROE E ROC
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www.youngdigitallab.com
2. ROI ROE ROC
RETURNONINVESTMENT RETURNONEQUITY RETURNONCAPITAL
FORMULEVECCHIESCENARINUOVI
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www.youngdigitallab.com
3. ROI
RETURN
ON
INTERACTION
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www.youngdigitallab.com
11. FACEBOOK
INSIGHTS
RADIAN6
API
GOOGLE
ANALYTICS
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www.youngdigitallab.com
15. MAIL
CHIMP
SOCIAL
PRO
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www.youngdigitallab.com
16. GOOGLE
WEBSITE
OPTIMIZER
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www.youngdigitallab.com
17. Find me on
QUES marcopezzano.com
hello@marcopezzano.com
TIONS? @marcopez
facebook.com/marcopezzano
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www.youngdigitallab.com