Lies, damned lies and statistics

1. Lies, Damned Lies and
Statistics
By Sebastian Wernicke

2. How to create ultimate Ted Talks?
Sebastian Wernicke, an engagement manager at
Oliver Wyman and former bioinformatics
researcher looked at a statistical model to see if
there is a way to make a really good, or a really
bad Ted talk.He looked at three important
decisions a speaker has to make; topic, visuals,
and delivery.

4. TED Talks has
over
1,000,000,000
views!

5. What What are the
characteristics some
speaker more
successful than
good?
Here are some characteristics
of what separates the good
speakers from the great

6. Your TED talk shouldn’t be less than
12 minutes

7. The exceptions to the 12
minute rule are:
1 Jaw-dropping
2 Funny
3 Beautiful
4 Ingenious
The most
favorited video
average is 17:58
in length

8. For people to enjoy the TED talk that fell
between 12-18 minutes long ,it had to be
1 Persuasive
2.Fascinating
3.Inspiring
4.Informative
5.Courageous

10. The Top 10 keywords to USE in Your TED talk
1. You 2. Happiness
3. Brain 4. French
5. Coffee 6. Mirror
7. Choice 8. Patient
9. Data 10. Middle

11. The most successful speakers share
these characteristics
Glasses
Longer hair than
average
Slightly more
dressed up

12. A tool to create your own
“best and worst TED talks” TEDPad is a matrix of 100
specifically selected, highly
curated sentences that we
can easily piece together to
get your own TED Talk
http://www.get-tedpad.com/

13. Conclusion
Go as long as you can, grow your hair out and wear glasses, and
cover ideas that are easy to relate to.
Write your own talk to drive the audience wild-or even boo at you
emphatically.

14. Thanks!