Day-and-date - Digital disruption : New release strategies

DAY-AND-DATE
Digital disruption : new release strategies
8th March, 2016

1. INTRODUCTION
2. CASE STUDIES
3. THE FUTURE OF DAY-AND-DATE
UNITED KINGDOM - A FIELD IN ENGLAND
FRANCE
CHINA
HOLLYWOOD – THE SCREENING ROOM

Online distribution: New strategies and new opportunities
INTRODUCTION
WHAT IS DAY-AND-DATE ?
1. INTRODUCTION – 2. CASE STUDIES– 3. THE FUTURE OF DAY-AND-DATE

INTRODUCTION
2002 2003 2005
This Is Not A Love Song EMR Bubble
First E-Premiere
(simultaneously in
theatres and online)
First released in
theatres, online and
on DVD
First released in
theatres, online, and
cable/satellite
platform
A BRIEF HISTORY

INTRODUCTION
The Road To Guantanamo (2006) – Directed by Mat Whitecross and
Michael Winterbottom
Margin Call (2011) – Directed by J.C. Chandor
A Late Quartet (2012) – Directed by Yaron Zilberman
Borrowed Time (2012) – Directed by LFS graduate Jules Bishop
What Masie Knew (2012) – Directed by Scott McGehee and David Siegel
A Field In England (2013) – Directed by Ben Wheatley
Stranger By The Lake (2013) – Directed by Alain Guiraudie
Nymphomaniac (2013) – Directed by Lars Von Trier
Beasts of No Nation (2015) – Directed by Cary Joji Fukunaga
45 years (2015) – Directed by Andrew Haigh, 1st £1 million UK day-and-date film
A BRIEF HISTORY

INTRODUCTION
FOR AGAINST
SAVE TIME
DISABILITY/ACCESSIBILITY
MORE FILMS
SAVE MONEY (FAMILIES)
PIRACY
REACH NICHE AUDIENCE
GENERATE MORE REVENUE
RECOUPMENT FOR PRODUCER
DECREASE IN P&A
CINEMATIC EXPERIENCE
NO SOCIAL EXPERIENCE
EXHIBITORS, DISTRIBUTORS,
AND SALES AGENTS REVENUES COULD GO DOWN
PIRACY
DISTRIBUTION TERRITORY/TERRITORY ?
GENERAL ARGUMENTS
HAVING THE CHOICE

UNITED KINGDOM – A FIELD IN ENGLAND
CASE STUDY

CASE STUDIES
• Theatres
• TV (Film 4 Channel)
• Video on Demand (VOD)
• DVD & Blu-ray
• In a field …

CASE STUDIES
• No commercial breaks during the film on Channel 4
• Everyone worked together = SUCCESS
• Social media
• Day-and-date release on all platforms did not hurt theatrical exhibition. Even the
option of free TV did not deter regular, passionate cinema-goers.
• Q&A and filmmaking session available in cinemas and online.
• Marketing campaign successful for all platforms simultaneously (AdPub spend
more effective) – extra publicity from media interest.
• Largely positive audience reaction regarding film release strategy.

• The film took £21’399 on opening weekend from 17 screens at Picturehouse Cinemas
• 77% of the cinema audience said they knew it was available free on television, but came to the cinema
to see the film anyway.
• They sold 1’472 DVD and Blu-Ray copies on opening weekend through HMV and Amazon (with Blu-Ray
the predominant version purchased)
• The total television reach for the film was 918’000 viewers or 1.8% of the UK population.
CASE STUDIES
UNITED KINGDOM - A FIELD IN ENGLAND, RESULTS

I think that any award criteria
should be revised because
people are absorbing films in
different ways.
Idris Elba about the ‘Beasts of No Nation’ non-nomination
controversy

CASE STUDIES
THEATRICAL
RELEASE
DVD PAY TV FREE TV
HISTORICAL WINDOW
EXPLOITATION
THEATRICAL
RELEASE
TVOD/DVD
BluRay/SVOD
PAY TV FREE TV
EMERGING WINDOW
EXPLOITATION SVOD
FRANCE - WINDOW EXPLOITATION

CASE STUDIES
THEATRICAL
RELEASE
EST
VOD/DVD
PAY TV
3 months
4 months
PAY/FREE TV
SVOD /TV
FREE SVOD
8 months
Canal +, OCS (cinema specialized channels)
(3.2% of their revenues in cinema)
20 months
28 months
46 months
*According to the news proposition of the CNC (February 2017)
FRANCE - MEDIA CHRONOLOGY*

CASE STUDIES
36 %TV contribution to the film industry in 2015
(1)
7 %
CNC contribution to the film industry in
2015 (1)
FRANCE - MEDIA CHRONOLOGY
(1) www.cnc.fr

CASE STUDIES
THEATRICAL
RELEASE
FRANCE - MEDIA CHRONOLOGY*
*According to the news proposition of the CNC (February 2017)

THE DOG THAT CHASES ITS OWN TAIL …

CASE STUDIES
ESTABLISHED
BUSINESS MODEL
REGULATION
(cinema code : 768
pages)
EMERGING BUSINESS
MODEL
E-CINEMA
FRANCE - CONCLUSIONS
DAY-AND-DATE
What is Day-and-Date?!!!!!
We just started to think
about SVOD …
Low-budget films / no theatrical potential

CASE STUDIES
CHINA – DAY-AND-DATE COMPAGNY
360 Internet
Company
Enlight
Pictures
Xiankan

CASE STUDIES
CHINA – ONLINE DISTRIBUTION
30 million
20 million50 million
20 million75 million (1)
The number of SVOD users in China (2016)
+241 %
(1) http://www.entcroup.cn

CASE STUDIES
CHINA – EXPLOITATION WINDOW
THEATRICAL
RELEASE
THEATRICAL
RELEASE
LOW BUDGET FILMS Online distribution
Online distribution
THEATRICAL
RELEASE
BLOCKBUSTERS Online distribution
2 weeks
3-6 months
1 month

CASE STUDIES
CHINA
LOST IN HONG KONG 2016

CASE STUDIES
CHINA
Yesterday Once More The Left Ear

CASE STUDIES
CHINA – THEATRICAL RELEASE
1.3 BILLION(1)
2016 China film admissions
4.1 % 4.6 %
14.5 %
World U.S.A. China
Estimated growth in theatrical
Revenues between 2014 and 2019(2).
(2) http://www.inaglobal.fr/
(1) http://www.entcroup.cn

CASE STUDIES
CHINA – CONCLUSION
• Complex copyright ownership
• Traditional theatrical release much more reliable than Online VOD.
• China market stays focused on theatrical release because the growth in theatrical
revenues is still important in comparaison with other countries.

HOLLYWOOD - THE SCREENING ROOM
CASE STUDY

CASE STUDIES
THE SCREENING ROOM – HOW DOES IT WORK ?
TV BOX
150$ 50$/view
48h rental
THEATRES
+2 tickets
DISTRIBUTORSPRODUCERS
40%20%30%
SCREENING ROOM COMMISSION
10%

CASE STUDIES
THE SCREENING ROOM – SUPPORTERS
UNIVERSAL
SONY
FOX
WARNER BROS.
NETFLIX
J.J. ABRAHMSRon Howard
PETER JACKSON
STEVEN SPIELBERG
MARTIN SCORSESE
"We are in a moment of disruption. I love nothing more than
going to the movies. That's the way it has to be. I also know I'm
the father of three kids and I haven't been at a theater on
opening night [with them] in probably 12 years.”

CASE STUDIES
THE SCREENING ROOM – OPPOSANTS
DISNEY
CHRISTOPHER NOLAN
XAVIER DOLAN
JAMES CAMERON
GUILLERMO DEL TORO
“For us, from both a creative and financial standpoint, it is
essential for movies to be offered exclusively in theatres
for their initial release. We don’t understand why the industry
would want to provide audiences an incentive to skip the best
form to experience the art that we work so hard to create.”

THE FUTURE OF DAY-AND-DATE
PEOPLE
• People are more and more interested by Day-and-Date
• People have TV/Home cinema at home (4K TV, UltraHD, 3D TV, 5.1 sound system …)
• Despite this interest, people will continue to go to theatres (MarketCast study), Cinema on demand
(OurScreen, Tugg)
Interest of people for key words “Curzon Home Cinema” in UK on Google
between 2012 and 2016 (Google Trends)

THE FILM INDUSTRY
• More and more pressure on exploitation windows
• Experimentation Day-and-date by majors (Warner)
• Independent producers willing to sell their right to
SVOD/VOD platform (Divines in France)
1997-2015 Window Changes of Hollywood
Studios
MONTHS
http://www.360doc.com

DISRUPTIVE INNOVATION
The Innovator’s Dillema
Clayton Christensen

The better way to predict
the future is to invent it.
- Alan KAY

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