Social Media: The Future Of Brand Communications And Marketing
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A presentation @Social Media Conference Niger 2011.Focus :Social Media, corporate communications, Brands Communications, Marketing Communications, Online Marketing, Online Brand Communications
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Social Media: The Future Of Brand Communications And Marketing
- 1. SOCIAL MEDIA: THE FUTURE OF BRAND COMMUNICATIONS AND MARKETING IN NIGERIA YinkaOlaito www.yinkaolaito.com
- 2. WHERE WE ARE
- 4. THE DEMANDS Brands need to be Social
- 5. THE DEMANDS Appli.ca. ble
- 6. THE DEMANDS Online marketing PLATFORMS: Social Media Marketing Rich Media: Video, Podcast, Virtual world Mobile Marketing: SMS, Mobile Apps
- 7. THE DEMANDS Content explosion
- 8. TARGETS AND... Risk Involved
- 9. ACTIVITIES OF... Mad man marketing
- 10. THE DEMANDS Technology availability
- 11. POTENTIALS OF Internal capacity
- 13. BRAND LANGUAGE Me -We
- 14. WHAT MAKES ONLINE COMMUNICATION FLOURISH ‘Humanize’ the brand
- 15. WHAT MAKES BRAND COMMUNICATION FLOURISH? Usability
- 16. WHAT MAKES BRAND COMMUNICATION FLOURISH? Relationship/Dialogue
- 17. WHAT MAKES BRAND COMMUNICATION FLOURISH? Recognition: oliver twist
- 18. WHAT MAKES BRAND COMMUNICATION FLOURISH? Memories Must Not exceed dream?
- 19. When memories exceed dreams the end is near. The Hallmark of a successful organization is in willingness to abandon what made it successful and start afresh -Michael Hammer
- 20. WHAT MAKES BRAND COMMUNICATION FLOURISH? People must be at the centre
- 21. THE FUTURE Reversal of Pyramid
- 22. THE FUTURE New name for leadership: Conversationalists and not Directors
- 23. THE FUTURE Digital or lose relevance
- 24. THE FUTURE Platform changes
- 25. THE FUTURE Consistent Changes in Apps
- 26. THE FUTURE No real future in F.O.S
- 27. THE FUTURE Hyper ‘Collabo’ and Unification
- 28. THE FUTURE Create and tell entertaining stories
- 29. THE FUTURE Brands will not be defined by campaign/advertisement
- 30. THE FUTURE Embrace, Empower, Engage Enables
- 31. THE FUTURE Relevance :not heavy budget/Noise
- 32. THE FUTURE Monitor emerging cultural practices
- 33. THAN K YOU
- 34. CONVERSATION CONTINUES Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook: YinkaOlaitoSkype :YinkaolaitoTel: 234-7029778785