Impact of strategic, creative content on business
•
0 gostou•387 visualizações
A presentation By Yinka Olaito At Social Media And business Goal Seminar which held in Lagos Nigeria on June 15, 2010
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (16)
Semelhante a Impact of strategic, creative content on business
Semelhante a Impact of strategic, creative content on business (20)
Mais de Africa Foundation for Young Media Professionals
Mais de Africa Foundation for Young Media Professionals (20)
Último
Último (20)
Impact of strategic, creative content on business
- 1. IMPACT OF STRATEGIC, CREATIVE CONTENT ON BUSINESS GOAL Yinkaolaito www.yinkaolaito.com 1
- 2. IN SOCIAL MEDIA Like any other media CONTENT IS KING 2
- 3. GETTING ATTENTION... Is like a relationship between honey and bees 3
- 4. TO EXCEL Great and creative content is essential 4
- 5. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Change in buyers’ attitude 5
- 6. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Buyers want further information than what traditional media offers 6
- 7. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Content is now used as brand positioning tools 7
- 8. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Great content helps buying decisions 8
- 9. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Drives traffic 9
- 10. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Gains eyeballs 10
- 11. WHY IS CONTENT CREATION/MARKETING ESSENTIAL TODAY? Browsers-Believers- Buyers 11
- 12. It is only engaging, creative contents that wins 12
- 13. CONTENT AND CONTENT MARKETING DEFINED It is the art of understanding exactly what your customers need and want to know, and the science of delivering it to them in a useful, compelling way -idealaunch 13
- 14. GETTING STARTED Establish trust 14
- 16. FOR EFFECTIVENESS Avoid sales pitches 16
- 17. FOR EFFECTIVENESS Produce more of brand education content 17
- 18. CRAFT A STORY Tell it well 18
- 19. CONTENT MUST SOLVE PROBLEM Answer customers’ concern 19
- 20. TO DO THIS... Content must: Guide Clarify Enlightens Connect 20
- 21. TO TURN THEM TO BUYERS You need new, creative, appealing updates 21
- 22. DEVELOPING STRATEGY Develop a change mindset 22
- 23. DEVELOPING STRATEGY Learn to generate high quality content 23
- 24. DEVELOPING STRATEGY Make commitment, act like publishers 24
- 25. DEVELOPING STRATEGY Use B.E.S.T 25
- 26. DEVELOPING STRATEGY PP video 26
- 27. THANK YOU 27
- 28. CONVERSATION CONTINUES Website:www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito Tel:234 7029778785 28