Digital PR and Marketing Growth in Nigeria

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Africa Foundation for Young Media Professionals

A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria

Negócios Tecnologia

DIGITAL PUBLIC
RELATIONS AND
MARKETING IN
NIGERIA: OUR STORY

Yinka Olaito
www.yinkaolaito.com

2009
Facebook: Less 2million
LinkedIn: less 20.000
YouTube:20.000active users

2011
Facebook: 4.3million
LinkedIn: 75.000
YouTube: ??

Active players

Telecoms, Banks, Mobile phones

Active Players

Gadgets, Mobile phones, FCMGs

Earned=Press statement and media
partnerships

Changes and Preparation

Vimeo/Tumblr= 20 Millions

Pininterest=12 Millions with
larger Women population

Changes and Preparation

Influencers and celebrity endorsement
Marketing

Influencers and celebrity Marketing:
Cyberspace

Prospectss

Driving Business value today

Prospects

New business development
Strategy

Prospects

Continued Advocacy and
professionalism

Prospects

Owned Media+ Content
Development Skill

Prospects

FaceBook = People and
relationships

Prospects

LinkedIn =professionals and experts’
opinion

CONVERSATION
CONTINUES

Website: www.yinkaolaito.com
E-mail: yinka@yinkaolaito.com
Twitter: @pathfindernig
Facebook: Yinka Olaito
Skype :Yinkaolaito
Tel: 234-7029778785

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