The public cloud is ubiquitous in our lives, whether we’re watching Netflix in the tub or using Google Docs at work. But how did we get here and what’s the next step? Read on to find out.

1. The rise of
the public
cloudThe public cloud is ubiquitous in our lives,
whether we’re watching Netflix in the tub or using
Google Docs at work. But how did we get here
and what’s the next step?
Start journeyStart journey

2. The rise of the public cloud
How did we get here and what’s the next step?
It’s 1999. Salesforce became the
first company ever to make enterprise
applications available from a website
without having to install anything
on the desktop.
Large enterprises
get the first bite
of the cherry
1
2

3. The rise of the public cloud
How did we get here and what’s the next step?
It’s 1999. Salesforce became the
first company ever to make enterprise
applications available from a website
without having to install anything
on the desktop.
Large enterprises
get the first bite
of the cherry
1
Eventually economies of scale become
available to companies with shallower
pockets. In 2006 Amazon’s web-based
Elastic Cloud 2 (EC2) service appeared,
bringing flexible compute to any business
subscriber on a pay-as-you-go basis.
Benefits of the
public cloud spread
to all businesses
2
3

4. The rise of the public cloud
How did we get here and what’s the next step?
It’s 1999. Salesforce became the
first company ever to make enterprise
applications available from a website
without having to install anything
on the desktop.
Large enterprises
get the first bite
of the cherry
1
Eventually economies of scale become
available to companies with shallower
pockets. In 2006 Amazon’s web-based
Elastic Cloud 2 (EC2) service appeared,
bringing flexible compute to any business
subscriber on a pay-as-you-go basis.
Benefits of the
public cloud spread
to all businesses
The cloud became truly public when
compute, storage and applications
became widely available to individual
consumers. Dropbox started in 2008.
Google Apps came shortly after in 2009.
Consumer market
takes off
2
3
4

5. The rise of the public cloud
How did we get here and what’s the next step?
It’s 1999. Salesforce became the
first company ever to make enterprise
applications available from a website
without having to install anything
on the desktop.
Large enterprises
get the first bite
of the cherry
1
Eventually economies of scale become
available to companies with shallower
pockets. In 2006 Amazon’s web-based
Elastic Cloud 2 (EC2) service appeared,
bringing flexible compute to any business
subscriber on a pay-as-you-go basis.
Benefits of the
public cloud spread
to all businesses
The cloud became truly public when
compute, storage and applications
became widely available to individual
consumers. Dropbox started in 2008.
Google Apps came shortly after in 2009.
Consumer market
takes off
The ease and accessibility of the public
change has brought about a change in
how we work. Take Google Drive, which
was launched in 2012 – providing a
massive boost to cloud storage and
collaborative working.
The public cloud
changes how we live
and work
2
3
4
5

6. The rise of the public cloud
How did we get here and what’s the next step?
It’s 1999. Salesforce became the
first company ever to make enterprise
applications available from a website
without having to install anything
on the desktop.
Large enterprises
get the first bite
of the cherry
1
Eventually economies of scale become
available to companies with shallower
pockets. In 2006 Amazon’s web-based
Elastic Cloud 2 (EC2) service appeared,
bringing flexible compute to any business
subscriber on a pay-as-you-go basis.
Benefits of the
public cloud spread
to all businesses
The cloud became truly public when
compute, storage and applications
became widely available to individual
consumers. Dropbox started in 2008.
Google Apps came shortly after in 2009.
Consumer market
takes off
The ease and accessibility of the public
change has brought about a change in
how we work. Take Google Drive, which
was launched in 2012 – providing a
massive boost to cloud storage and
collaborative working.
The public cloud
changes how we live
and work
The worldwide public cloud services market
is projected to grow 16.5 percentin 2016 to total
$204 billion, up from $175 billion in 20151
.
And IT services are changing in response
to the rise of the public cloud.
In response to security concerns, they have started
supplying private networks to access the public cloud.
Started layering managed services on top to make
migration, management and optimisation as easy
and effective as possible.
Today, the public cloud
is fundamentally changing
the IT landscape
2
3
4
5
61. http://www.gartner.com/newsroom/id/3188817

7. Are you ready
for the next stage?
The public cloud has had an incredible effect on the wider IT industry.
Each stage of development placed additional trust in the public cloud,
which paved the way for its further development – become more
widely available each time. Are you ready for the next stage?
Connect to the cloud
Tel: 02033 751 945
Email: business@claranet.co.uk
www.claranet.co.uk
Connect to the cloud