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Semelhante a What is social business?
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What is social business?
- 2. DEFINITION The business world, and especially the professionals immersed in social media, have been discussing and debating the definition of social business from a number of different angles. Clarifying what we mean by “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. Social Busines s Agile Open Engaged Adaptive
- 3. A comprehensive understanding of social business requires several components. We need to know: What a social business is? What a social business does? The difference between social media and social business? Why being a social business is desirable? The elements of becoming a social business?
- 4. What A Social Business Does? So how do you recognize a social business from the outside? The core of a successful social business and the activities that support it will reflect these six traits:
- 5. The Six Core Traits Of A Social Business Smart Connectivity: Sensibly integrating and deploying technology that removes barriers to communication rather than creating them. Active Intelligence: Listening and using established as well as new sources of information. Adaptability: Designing an organization that is flexible to the needs and demands of employees as well as customers. Agility: Balancing speed of response, communication and information. Openness: Communicating with less friction across organizational lines. Empowerment: Allowing communities to self-organize within the business to solve business problems and share insight.
- 6. The Difference Between Social Media & Social Business • Are the platforms and technologies that people use to communicate and create interactively, like Twitter, Facebook, Yammer, or YouTube. Social Media • Is the process and result of optimizing your internal business to take advantage of media’s opportunities, putting processes and governance in place to mitigate its risks and adapt to its Implications. Social Business
- 7. Benefits of a Social Business Lowered costs Improved customer satisfaction More effective knowledge Strengthened brand reputation Deeper employee loyalty Clearly established visión and governance
- 8. How To Build A Social Business? Social business strategies can vary widely between organizations based on their unique opportunitiesand challenges. Vision & Goals Cultural Readiness Organizational Structure Social Strategy Communication Social Technologies Training and Education
- 10. THE LESSONS OF 5 YEARS OF SOCIAL BUSINESS Based on this data, the key takeaways from social business and enterprise usage over the last five years of adoption are the following: Adoption requires sustained effort. Social business is statistically correlated with important bottom-line benefits. There's a strong sense that social business will imminently and fundamentally change organizations. Technology and organizational constraints often hold back social business transformation.