Creative Social recently published the book Digital Advertising: Past, Present, and Future (http://www.lulu.com/product/paperback/digital-advertising-past-present-and-future/13032597). This presentation pulls together some of the views of the authors and provides a view on some of the issues which may well influence the future of advertising and what this might mean for the agency of the future.
It was first presented at Thesedays Brand New Day conference (www.brandnewday.com/). If you are interested in one of the authors presenting at one of your conferences, please e-mail daniele@creativesocial.com.
40. “But aside from the creatives, the crew and the performer, this
seemingly 'simple' thing is the product of a team of people who
came together in a way that I've personally never witnessed
before. The social media guys who figured out the who and
where, spotting the opportunities, pulling out the gems and
putting them cleverly back into the world. The tech guys who
pulled together a super smart workflow system which
underpinned this production. The editors who edited all that stuff
as it happened. All the people around the set. The account
people. Planners. Media folk. PR. All working in real time to
produce and distribute internet-primed content of amazing
quality. And you'd imagine that this kind of thing would require a
great producer to pull off. And you'd be right.”
Ian Tait, Wieden & Kennedy