Token Man (www.Tokenman.org) is an initiative to give Men in industry a better understanding of the challenges women face in business and a greater empathy for when they are in the minority. We hope to achieve individual behaviour change that fuels a cultural shift in the workplace, enabling men in a tangible way to contribute to the movement for gender equality. Ultimately this needs to act as a platform for the progression of women in industry to reverse gender inequality. This was our first event at Shoreditch House in which we not only shared our first findings but also found new ways of hacking corporate culture, making it easier for women to thrive

1. Hacking Gender Diversity

2. @yellif

6. Thanks

8. Token Man is an initiative to give
men a better understanding of
the challenges women face when
in the minority

10. Interviewee
e-mail
Interviewer
e-mail
Helper
e-mail

11. Daren Rubins
CEO
PHD Media
Michael Brunt
CMO & MD, Circulation
The Economist
Emma Perkins
ECD
LoweOpen
Georgia Barretta
UK Design Director
Geometry Global

12. What we have learnt so far

13. 1.
Women don’t always choose to
stay at home or give up their
career.
Employers need to do more to help
women maintain their careers.

14. 2.
Unconscious bias comes in many
forms and holds us all back.
Diversity of thought and diversity of
perspective.

15. 3.
Childcare and Flexible working
isnt a Womens issue its a
Parenting Issue.
Culture of agile working

16. 4.
Its not enough to say I employ the
best person for the job.
If you do not intentionally include,
you unintentionally exclude.

17. 5.
Lack of Empathy is a key factor
in driving the gender divide.
Be inclusive in your conversation and
behavior.

18. 6.
There is a Gender pay gap and a
Gender equality gap in our
industry.
Men and women to learn from each
other when it comes to Negotiating.

19. 7.
Create an environment where
women can thrive.
If you create trust and support in the
workplace you get better results.
.

20. 8.
A male, pale and stale
management team acts as a
barrier to diverse talent.
Send a message about the inclusivity
of the environment you work in.

21. 9.
Remove convention for how
talent enters our industry
New ideas won’t come from
everyone hiring the same people
from the same places.

22. 10.
How can we involve more men in
the diversity discussion?
Just ask them! We need allies.

23. Become a hacker
”

24. “A hacker is someone who seeks and
exploits weaknesses in a computer
system or computer network.”
Wikipedia

29. Hack
=
To cut or chop with repeated and irregular
blows
Wikipedia

31. Culture Hacking

34. Hacking = A State Mind

35. Always looking for ways to make
thing better
Openness to new ideas
Curiosity to learn and teach
Not being afraid to fail
Collaborative mindset

36. ‘Bring a member of the opposite sex’
Don’t speak or judge on a panel
unless it is 50:50
50% tickets for men, 50% tickets for
women

37. With
Daren
Rubins
November
2015
HACKS

38. Setting
the
Scene
• Culture
at
PHD
• 84%
“Able
to
balance
work
and
personal
life”
• Top
20
Best
Company
to
Work
For
• 2014
No.
18
• 2015
No.16

39. • High
proportion
of
women
on
Board
and
at
most
senior
level
• Rising
female
talent
given
fair
opportunity
to
shine
and
grow
• Supporting
the
cause
–
WACL
&
Omniwomen
Championing
Women
HACKS

40. • Returning
parents
• Flexible
working
• Working
parents
Committee
Championing
Parents
HACKS

41. • Diversity
training
planned
for
2016
• Maternity
coaching
• Personal
&
confidential
support
Championing
DiversityHACKS

42. Michael Brunt
CMO & MD, Circulation
The Economist

43. YOUR TURN

44. THANKS
tokenman.org
@Token_Man

45. Reverting to type:
The waning grip of a
passing generation
”

46. This is broader than
gender.
The diversity debate is part
of the battle for creativity
”

47. Convention and Institution
no longer monopolise the
access point to our
industry

48. The value of the feminine
is about to be nurtured in…
the female

49. Corrective surgery for the
company profile